BBK Electronics Case Analysis

1008 Words 5 Pages
“BBK Electronics Corporation is a Chinese company specialized on electronics such as MP3 players, digital cameras, television sets and cell phones. It markets smartphones under the Vivo, Oppo and OnePlus brands, and headphones, Blu-ray players and headphone amplifiers under the OPPO Digital division. BBK Electronics' headquarters and production base are in Chang'an, Dongguan. The latest member of the BBK Electronics group is imoo. BBK is the highest taxpayer in Chang'an.

As of 2004, BBK also made devices sold in the United States under the Philco and Memorex brands.”

“BBK was founded in 1995. Known for its innovation and excellent customer service, having obtained ISO9001 certification and established a strict and efficient quality guarantee
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Founded in 2004, it is based in Mountain View, California, United States. It is known for its universal up converting DVD and players. Its first product was the OPPO OPDV971H Up-Converting Universal Blu-ray Disc and DVD Players.”


“With an exceptionally independent R&D capacity, OPPO designs, develops, manufactures, markets and sells its products with full control over the entire supply chain. This ranges from the factories to the hands of customers and while only using the highest quality components available. This ensures OPPO can design with the end product in mind and ensure that only the best possible quality products reach the consumers. The company operates to the highest quality assurance standards from arduous design reviews through to scientific solution authentication.
A key part of OPPO’s strategy is to establish long term alliances with the most influential and wide reaching international partners, such as Qualcomm to ensure that OPPO has the latest and best hardware available.”


Vivo was founded in 2009 by Duan and Vivo's CEO, Shen Wei. It entered the smartphone market in 2011 with a focus on distributing hi-fi sound in very slim phones. It uses a forked version of Android, which it calls Funtouch OS. Like Oppo, it expanded rapidly into the neighboring

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