As we all know that it is necessary for all firms and companies to have an operational strategy as it supports the firm’s corporate strategy. An operational strategy is defined as a plan of action undertaken by a firm. It basically outlines how the firm should be managed and operated by all stakeholders in order to achieve the organization's goals and set objectives. An operational strategy should describe how the firm will implement its resources in the production of a service, good or a product. Lens Crafters’ Operation Strategy makes use of differentiation strategy in its operations.
Lens crafters’ is the largest optical chain established in 1983 by E. Dean Butler a manager with Procter and Gambler at the time within the United States. …show more content…
The company believes in the theory that the best way to capture a customer’s eyes is through the heart and they work hard to meet this principle. An organization ability to use differentiation refers to its potential to offer unique products and service to the market when compared to other firms producing a similar product. This approach gives the firm competitive advantage as well sustainability. Lens Crafters has managed to differentiate its products and services in a number of ways. They include; they offer ninety days guarantee unconditionally where if clients are not fully satisfied with their products they can return them or have them exchanged. This is a move to ensure that clients are happy with their services and products. The company ensures that very good doctors are made available; these doctors offer comprehensive eye examination to all patients. Thirdly the company has an onsite lab that offers a one hour service where clients can choose lenses, a frame of their choice and have their product fixed within an …show more content…
Its effectiveness to operations in terms of quality is observed where it provides services such as eye examination, extended protection plan, and ample repayment period to its clientele. In terms of value creation, a ninety day period is given to all customers in case they are not happy with the service to ensure that they are completely happy with the products and services offered for up to 3months after purchase. Customer satisfaction is derived from a guarantee period after purchase and the speed with which products and services are made available and availability of the laboratory within the site of the
Lens crafters’ is the largest optical chain established in 1983 by E. Dean Butler a manager with Procter and Gambler at the time within the United States. …show more content…
The company believes in the theory that the best way to capture a customer’s eyes is through the heart and they work hard to meet this principle. An organization ability to use differentiation refers to its potential to offer unique products and service to the market when compared to other firms producing a similar product. This approach gives the firm competitive advantage as well sustainability. Lens Crafters has managed to differentiate its products and services in a number of ways. They include; they offer ninety days guarantee unconditionally where if clients are not fully satisfied with their products they can return them or have them exchanged. This is a move to ensure that clients are happy with their services and products. The company ensures that very good doctors are made available; these doctors offer comprehensive eye examination to all patients. Thirdly the company has an onsite lab that offers a one hour service where clients can choose lenses, a frame of their choice and have their product fixed within an …show more content…
Its effectiveness to operations in terms of quality is observed where it provides services such as eye examination, extended protection plan, and ample repayment period to its clientele. In terms of value creation, a ninety day period is given to all customers in case they are not happy with the service to ensure that they are completely happy with the products and services offered for up to 3months after purchase. Customer satisfaction is derived from a guarantee period after purchase and the speed with which products and services are made available and availability of the laboratory within the site of the