Essay Avon : The Largest Beauty Product Seller
Furthermore, Avon had to choose whether to build a commerce only site (Eve.com) or an appealing one (iVillage.com). Avon began to collect data, asking for experts’’ opinions, hiring an e-commerce consulting firm, and held focus groups with sale representatives on how Avon should use the web platform for either the B2B (Avon to sales representative) and/or the B2C (Avon to customers) avenue.
As the leader in direct selling, Avon’s decision should ultimately not hinder their strong identity in the industry yet still allow the company to capitalize on the unlimited potential the web can reach. To remain as a top competitor, Avon needs to decide how best to successfully transition from one distribution channel to another.
• Personal selling
• Flexibility for sale representatives
• Strong reputation for products…