Auther Asa Berger's Media Analysis Technique By Sigmund Freud

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Auther Asa Berger, in his renowned book entitled “Media Analysis Technique” has discussed critically Sigmund Freud Psychoanalysis with reference of different critics in which Freud’s theory of Psychoanalysis i.e. unconscious, sexuality, The Oedipal complex, Myth, Id, Ego and Superego, symbols, defense mechanisms, dream, condensation and displacement, aggression and guilt have been discussed with practical examples. Let’s explore each psychoanalytical component:
A) Unconscious:
The paramount important feature in psychoanalytic theory is the concept of the unconscious. Freud denotes in his essay “Psychoanalysis” (1963):

“It was a triumph for the interpretative art of psychoanalysis when it succeeded in demonstrating that certain common mental
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(Dichter, 12)
Dichter further states about the example and significance of ‘lighter’ in connection with the concept of unconscious as:
The basic reason for using a lighter [is] . . . the desire for mastery and power. The capacity to summon fire inevitably gives every human being, child or grownup, a sense of power. Reasons go far back into man’s history. Fire and the ability to command it are prized because they are associated not only with warmth, but also with life itself. As attested to by the Greek legend of Prometheus and many other myths, the ability to control fire is an age-old symbol of man’s conquest of the physical world he inhabits. A cigarette lighter provides conspicuous evidence of this ability to summon fire. The ease and speed with which the lighter works enhances the feeling of power. The failure of a lighter to work does not just create superficial social embarrassment; it frustrates a deep-seated desire for a feeling of mastery and control.
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Freud wrote a letter on October 15, 1897, to Wilhelm Fliess, in which he stated the importance of the Oedipus complex. In this condition boy feels jealousy towards his father and loves with his mother and if such feelings appear in so early age, the children have become hysterics. In such condition children become and getting power of Oedipus Rex and the Greek fate here represents as parallel and arbitrary force unconsciously to fulfil Oedipus childhood fantasy and ultimately this very dream comes out in reality in shape of repression. The same thing is happened with Hamlet because Shakespeare was also preoccupied in this unconscious mind. Hamlet does not actually want to murder his uncle as his utmost and inner desire was fulfilled by his uncle. Hamlet also wants to kill his own father due to the Oedipus complex, Neurosis feelings and that’s why he delays for killing his uncle. Being conscious some time makes us coward and a state of being unconscious makes us bold and courageous.

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