Att Swot Analysis Essay

1119 Words Jan 6th, 2012 5 Pages
AT&T Wireless: Business Analysis AT&T has been a growing company for more than a century. Their mission is to connect people with their world; everywhere they live and work, and do it better than anyone else (AT&T website). Careful analysis of the organization’s strengths, weaknesses, opportunities, and threats will provide a forecast of the likeliness of the company living up to their mission. Looking at the organizations past and current performance it would be difficult to say if the company can and will live up to such an ambitious mission and whether investing in this company is a sound decision.
SWOT Analysis
Strengths
AT&T has many strengths that have made placed it number 12 in the Fortune 500 ranking. Its
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Customer satisfaction is essential and can only be achieved by ensuring that employees also have their needs fulfilled. AT&T knows this and that is why they **************************************************************************************************************************************
Shareholders need customer satisfaction to continue to be at a high in order for them to continue to invest in AT&T without a fear to lose their investment. According to AT&T’s 2011 financial reports, AT&T has returned 9.9 billion in dividends to shareholders. Furthermore, in December 2010 their Board of Directors authorized the repurchase of up to 300 million shares. It is said that the shareholders will be the ones who will most benefit from the merger with T-Mobile, although FCG is not happy with the merger. The FCG is trying to prevent the merger from happening since they fear that the merger will provide AT&T the opportunity to monopolize the communication systems market. (**********)
AT&T also strives to fulfill the general publics’ needs as well by helping communities in dire need. According to the AT&T website, the AT&T Foundation contributed $442,000 dollars to support disaster relief organization in 2010. In addition, the AT&T employees contributed nearly $314,000 dollars to help those affected by the Haiti disaster, Chile earthquake, the Gulf Coast oil spill, Tennessee floods, and the Pakistan floods amongst others.

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