Essay on Asignment

22691 Words Sep 21st, 2014 91 Pages
Home Work Chapter 1 to 12

Book Reference: Simchi-Levi, D., Kaminsky, P., and Simchi-Levi, E., & (2008). Designing and managing the supply chain: Concepts, strategies, and cases (3rd edition). United-States: McGraw-Hill.

Excel sheet:

Student Name: Shaheen Sardar
Department: Industrial and Management Engineering, Hanyang University, South Korea.

Home Work 1
Chapter 1: Introduction to Supply Chain Management

Problem 1:
Consider the supply chain for a domestic automobile. a. What are the components of the supply chain for the automobile? b. What are the different firms involved in the supply chain? c. What are the objectives of these firms? d. Provide examples of conflicting objectives in this supply
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Some of them focus on customer satisfaction and quick delivery, while others may be more concerned about minimizing inventory holding costs.

d. In general, different parts of the supply chain have objectives that are not aligned with each other. 11. Purchasing: Stable order quantities, flexible delivery lead times and little variation in mix. 12. Manufacturing: Long production runs, high quality, high productivity and low production costs. 13. Warehousing: Low inventory, reduced transportation costs and quick replenishment capability. 14. Customers: Short order lead times, a large variety of products and low prices.

e. Typically, the automobile dealer would like to offer a variety of car colors and configurations to accommodate different customer preferences, and meanwhile have a short delivery lead time from the manufacturer. However, in order to maximize the length of production runs, and utilize resources more efficiently, the manufacturer would like to aggregate orders from different dealers and offer less variety in car configurations. This is a clear example of conflicting marketing and manufacturing goals.

Problem 2: Consider a consumer mortgage offered by a bank.
a. What are the components of the supply chain for the mortgage?
1. Marketing companies that handle solicitation to potential customers. 2.

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