Apple Vs Samsung Case Study

Decent Essays
SAMSUNG WOULD WIN THE BATLLE, WHY?
Samsung and Apple are the two greatest cell phone organizations with a consolidated piece of the overall industry of more than a large portion of the worldwide cell phone market. Consistently both the organizations get new advancements in their cell phones, which extraordinarily expand their cell phone deals. In any case, in today's business where there is ferocious rivalry it is given that every organization will attempt to exceed the other in every conceivable way. Apple made a blast in the cell phone advertise by launching the iPhone, which had more highlights and was the most developed cell phone at that time. The organization made a colossal benefit and apple turned into a family top pick. However, with
…show more content…
Samsung ends up being an especially imperative supplier. It gives a percentage of the telephone's most imperative segments: the glimmer memory that holds the telephone's applications, music and working programming; the working memory, or DRAM; and the applications processor that makes the entire thing work. Together these record for 26% of the part cost of an iPhone,
Likewise, Apple is one of Samsung's biggest clients, and Samsung is one of Apple's greatest suppliers. This is really part of Samsung's plan of action: going about as a supplier of parts for others issues it the scale to deliver its own items all the more efficiently. As far as concerns it, Apple is cheerful to let different firms handle segment generation and get together, on the grounds that that abandons it allowed to focus on its qualities: outlining rich, simple to-utilize mixes of equipment, programming and
…show more content…
It is behind the universe S arrangement, windows portable PDAs, Google android advanced mobile phone and Microsoft 7 PDA. Samsung has likewise propelled its own particular working framework which it hosts authorized to third gatherings as well. By authorizing its working framework bada to outsiders, Samsung has expanded its benefits and it is a profitable method against their competitors. Currently, Samsung works in 56 nations and has utilized more than 344,000 representatives worldwide. In 2010, Samsung Mobile Communications made offers of 280 million phones, up by 23% more than 2009, and accomplished a twofold digit working overall revenue, bolstered by solid Smartphone sales. Samsung is the number two in advanced mobile phones creation and with its Samsung Galaxy PDA, it is very rivaling Apple's telephone. In 2007, Samsung earned 22 percent universally on cellular telephone offer which ascended from 14 percent. With this build, Samsung tripled its yearly income to 139 trillion won which is comparable to $ 116 billion in a compass of 10 years from the time it was secured. Samsung Electronics shares have risen definitely after it extended its business sectors around the

Related Documents

  • Decent Essays

    While 2 out of 10 new products are successful, new products introduced as brand extensions are more likely to succeed. A brand extension can earn its own brand equity as well as contribute to the equity of the parent brand. For example, Apple’s iPhone has earned significant brand equity on its own and contributed to the equity of the Apple brand by clarifying brand meaning, enhancing Apple’s brand image and bringing new customers into the brand, as well as, increased market coverage. The iPhone is considered the most influential consumer electronic product ever made for various reason such as it inspired thinner phones, better screens capable of multi-touch input thus contributing to Apple’s brand equity. In addition, the introduction of the iPhone was accompanied with building an online App Store.…

    • 1555 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Brand: Apple invests a lot of money to create brand awareness and it creates a very strong demand for IPhones. Over the years Apple has created a space as a brand which comes with the most innovative product. Apple uses its advertising to maintain that image in the eyes of the customers. Apple is also recognised as the most valuable brand in 2015 by Forbes and Interbrand. b.…

    • 2033 Words
    • 9 Pages
    Decent Essays
  • Decent Essays

    SITUATION ANALYSIS - STRENGTHS According to a report conducted by comScore, 24 million Canadians are wireless subscribers while 81% are owners of a smartphone (Mcnutt, 2015). Within that 81%, Apple is in the top at 38.3% while Samsung is just behind with 32.4%. Additionally, BrandZ ranks Apple the most valuable global brand in 2015 with a brand value of $247 billion, surpassing Google (Apple overtakes Google, 2015). Evidently, Apple is revered as a powerful and influential brand throughout many parts of the world. This is undoubtedly a noteworthy strength because of the fact that the brand image is widely recognized.…

    • 731 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    This viral marketing technique which Apple has adopted using social networking sites and the web as a whole has be a successful attempt in bringing the world closer to Apple. Product differentiation: Apple products include the iPod’s, iPads, iTouch, iTV and iPhone along with a number of computer attractive apps and software’s. Apple is called as a refuge of consumer electronics. Superior brand and product placement: With competitors like Microsoft offering their software’s for almost a majority of personal computers, the founders of Apple decided to go the niche marketing way, thus pricing their products at a superior level than the others. Customer loyalty: This is the most essential element deciding the popularity of your product and Apple certainly managed to do it the right way.…

    • 1191 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Two of the strongest forces in the smartphone industry that could impact profits, are rivalry and the bargaining power of buyers. Rivalry poses a major threat to the smartphone industry because there are several aggressive firms with rapid innovation, and large investments in R&D and advertising. Companies such as Google and Samsung could be serious threats to Apple. Both companies are very large and there are low switching costs, making it easy for customers to switch from Apple to a competing brand. Google’s Android has been the biggest competitor for the iPhone, as it has an open and free platform, lower prices, and a comparable set of applications.…

    • 1336 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Apple Music Case Study

    • 1496 Words
    • 6 Pages

    Especially, streaming is the fastest growing revenue source in the industry; music streaming revenues increased 45.2 percent to $2.9 billion in 2015 (Exhibit 1-b Streaming Growth Year on Year 2011-2015). Global streaming revenues (43 percent) is now close to overtake downloads…

    • 1496 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    o MARKETING OBJECTIVES The marketing objective is to bring a new feature by adding a camera which will increase the sale of Apple watch. Through proper advertising the Apple watch can double its sales and compete better against its competitors like Huawei, Sony and Samsung. o MISSION STATEMENT A mission statement is describing a company’s function, competitive advantages and market in a short written statement. Apple designs Macs, the best personal computers in the world, along with OS X, life, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.…

    • 891 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    In the past, brands like Apple and Nokia dominated the market. Through the use of various online marketing strategies however, Samsung is able to move to the top rank. Such a claim is evidenced by reported sales and revenues of vendors from the said industry. The challenge,…

    • 1092 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Apple In China Case Study

    • 8011 Words
    • 33 Pages

    Apple Inc. is considered to be the most successful electronics company in the world. Internal environment analysis – SWOT analysis Strength (S) - Customer loyalty combined with expanding closed ecosystem. Apple has a full range of apps, software and products that are linked and support with each other. And Apple has relatively high customer loyalty, which increases due to Apple’s closed ecosystem. These factors could increases firm’s competitive…

    • 8011 Words
    • 33 Pages
    Decent Essays
  • Decent Essays

    Just by looking at sales of each cell phone you can get an idea of how popular it is. The Samsung S6 is actually proving to be quite popular with its awesome design and features/specifications so far sales are going better than expected for the S6 as According to (Kennemer, 2015) Samsung has already confirmed that a combined 20 million+ units have already been pre-ordered. Sales actually show a different story for the IPhone 6 as according to (Appleinsider.com, 2015) Apple sold nearly 75 million iPhone 6 and 6 Plus units in the fourth quarter of 2014. That works out to over 34,000 iPhones every hours, 24 hours a day, every day of the quarter. The IPhone 6 is actually quite a very popular phone and according to (Apple.com, n.d.) the record number of first day pre-orders of iPhone 6 and iPhone 6 Plus, were the biggest advancements in iPhone history, with over four million in the first 24 hours.…

    • 1831 Words
    • 8 Pages
    Decent Essays