The Samsung Galaxy S. Samsung Electronics
Founded in 1938 in Korea, Samsung got its start in the trading industry specializing in exporting groceries to China. (Samsung, 2015). Over the last 70 years the company has expanded and operated in a wide and diverse range of industries providing products and services for individual, commercial and government markets. Since entering the electronics industry in the 1960s, Samsung has become one of the top ten brands for manufacturing electronics and digital media in today’s global market.
Among the individual U.S. consumer base, Samsung is probably best known for its electronic products and technology services ranging from small, wearable personal devices and cell phones, …show more content…
In 2008, the Android operating system was introduced, in response to Apple’s iPhone and its proprietary iOS operating system, which had revolutionized the smartphone industry just a year earlier. Samsung had a long history in the cell phone industry, but only became a leader in the Android market with the introduction of its Galaxy S series in 2010, which stood in direct competition to the iPhone: “The Samsung Galaxy S, announced in March 2010, was Samsung’s first foray into the US smartphone market. While the company did have a few other Android releases before this, the Galaxy S was the first serious attempt by the company to take on the iPhone, and take a piece of the Android pie...” (Banerjee, 2013). Currently, the Galaxy S is in its sixth generation with the Galaxy S6 …show more content…
Samsung and other manufactures have typically released new models every 18 to 24 months. This can create challenges and/or delays in producing the components or force the manufacturer to constantly update their equipment and processes to incorporate design changes. (APICS, 2013).Because Samsung makes many of the components it uses in the Galaxy S, the company has traditionally been able to avoid many of the supply problems that other manufacturers face in part shortages or suppliers delays. Still, Samsung has occasionally faced higher than expected global demand that have caused supply delays for the Galaxy S in key markets such as the U.S. (Cheng,