Apple Inc vs Microsoft Essay examples
Introduction 2
Apple, Inc Overview 3
Apple’s Branding Strategy 4
Apple’s Brand Equity 5
Microsoft’s Marketing Strategy 6
Microsoft’s Branding Strategy/Equity 8
Apple vs. Microsoft Operating systems 9
Advertising Campaigns 10
Effectiveness/Conclusion 13
Appendix A 16
Apple Balance Sheet 17
References 18
Introduction
The psychological perception of a company is a very important aspect, often overlooked by marketing analysts. This concept reveals the company’s perception in regards to how the consumers view its reputation in the marketplace. Microsoft was perceived as old and stagnant in the last ten …show more content…
Apple’s Brand Equity
The Apple brand is not just intimate with its customers, it's loved, and there is a real sense of community among users of its main product lines. The brand equity and customer franchise, which Apple embodies, is extremely strong. The preference for Apple products amongst the "Mac