Name: Mohammad Alsayed Ahmad
Student number: 100990511
Course number and section: ESLA 1900D
Instructor’s name: Peggy Hartwick
Draft 1 Due date: September 28th 2015
Writing Log 1 Assignment Description
Why Windows seven?
In “Apple's Get a Mac - Broken Promises” advertisement, two men argue about MacBook and PC (Fischmann, 2009). The PC man tries to convince the MacBook representative that Windows Seven is going to be unique and without problems. Since Microsoft creates a new OS every few years, the Mac representative also doubts that the new operating system will be in a very high quality and will not going to have any of …show more content…
This technique is based on trust and credibility (Price, 2009). It is shown when he said “This time it’s going to be different, trust me”. Trust is a strong word because it represents confidence, certainty, assurance and the ability to do something precisely. However, trust in a business is very hard to gain and the lack of it can affect the entire business. PC has a reputation for problematic operating systems, whereas Apple is known for their trustworthy devices. Therefore, updating Windows every now and then without fixing the main issue will not gain the other person’s trust or any …show more content…
Commercials and advertisements help consumerism by promoting their goods and services to consumers; However, Assadourian (2013) argues that people nowadays are over consuming which is directly impacting the earth’s resources, such as metals, minerals, fossil fuels and bio mass. This is proven by statistics that show how people consume different amounts of goods. For example, South East Asians consume around 3.3 tons of products per day, yet. North Americans consume around twenty seven and half tons daily (Assadourian, 2013). In addition, if all people consume like Americans. The earth would only sustain around twenty five percent of its resources, but even if everyone consume like an average Chinese person, the earth would only sustain eighty four percent of its resources (Assadourian, 2013). Such advertisements, like from the Get a Mac campaign, support over-consumption because it motivates people to purchase new technologies, such as computers and new operating systems that are recently produced to the market. This AD is more focused on the economic pillar than the other two pillars. The main purpose of the AD is to explain how Mac is a lot better than all the operating systems that Microsoft creates and this leads to an increase in selling MacBooks all over the world. The AD is not an example of Corporate greed because corporate greed is the process of spending money carelessly by greedy businessmen.
Student number: 100990511
Course number and section: ESLA 1900D
Instructor’s name: Peggy Hartwick
Draft 1 Due date: September 28th 2015
Writing Log 1 Assignment Description
Why Windows seven?
In “Apple's Get a Mac - Broken Promises” advertisement, two men argue about MacBook and PC (Fischmann, 2009). The PC man tries to convince the MacBook representative that Windows Seven is going to be unique and without problems. Since Microsoft creates a new OS every few years, the Mac representative also doubts that the new operating system will be in a very high quality and will not going to have any of …show more content…
This technique is based on trust and credibility (Price, 2009). It is shown when he said “This time it’s going to be different, trust me”. Trust is a strong word because it represents confidence, certainty, assurance and the ability to do something precisely. However, trust in a business is very hard to gain and the lack of it can affect the entire business. PC has a reputation for problematic operating systems, whereas Apple is known for their trustworthy devices. Therefore, updating Windows every now and then without fixing the main issue will not gain the other person’s trust or any …show more content…
Commercials and advertisements help consumerism by promoting their goods and services to consumers; However, Assadourian (2013) argues that people nowadays are over consuming which is directly impacting the earth’s resources, such as metals, minerals, fossil fuels and bio mass. This is proven by statistics that show how people consume different amounts of goods. For example, South East Asians consume around 3.3 tons of products per day, yet. North Americans consume around twenty seven and half tons daily (Assadourian, 2013). In addition, if all people consume like Americans. The earth would only sustain around twenty five percent of its resources, but even if everyone consume like an average Chinese person, the earth would only sustain eighty four percent of its resources (Assadourian, 2013). Such advertisements, like from the Get a Mac campaign, support over-consumption because it motivates people to purchase new technologies, such as computers and new operating systems that are recently produced to the market. This AD is more focused on the economic pillar than the other two pillars. The main purpose of the AD is to explain how Mac is a lot better than all the operating systems that Microsoft creates and this leads to an increase in selling MacBooks all over the world. The AD is not an example of Corporate greed because corporate greed is the process of spending money carelessly by greedy businessmen.