Analysis of Consumer Decision Making Process Essay
Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase.
Generally, decision making is the cognitive process of selecting a course of action from among multiple options.
As a consumer, I find that the consumer decision making process is a great help in choosing for the right product which gives a consumer the greatest satisfaction. One of the latest scenarios where I applied this process into my product purchases was buying a …show more content…
Post-purchase evaluation Last but not least, we have come to the final stage, which is the post-purchase evaluation of the decision. It is very common for consumers to experience concerns after making a product purchase. After buying a product, the consumer compares it with expectations and is either satisfied or dissatisfied. What I experienced after using the product was the performance of this product exceeds my expectations,