Thomas Frank's Impact Of Consumer Behavior On Marketing

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Consumer Behavior on Marketing Since the past decades, marketing has been a real target to almost all consumers including the producers themselves. The market business has grown so rapidly that it keeps its buyers updated and well informed whenever a new product emerges. The strategy key in marketing is the increase of sales and achieving a sustainable competitive advantage. Also, marketing relies how it plans and promotes its products to consumers of all ages. Based on Thomas Frank’s contention that marketing no longer promotes conformity but, rather “never-ending fulfillment” and “constantly updated individualism” (Para. 6). I do agree with his statement because not only does marketing no longer promotes conformity but it also creates psychological …show more content…
Nowadays, social media has grown tremendously ridiculous. Twitter, YouTube, Facebook, Instagram, you name it. People now use social media as a form of business where they can purchase an item within less than a minute. Updates and information about a product are viewed quicker from a social media instead of waiting for an Advertisement on Television or Newspaper. For example, before Black Friday hits the market, people have already started getting information from different sources of what kind of products that’s going to be presented. Black Friday is a day of shopping which is normally held every year on November 28. It is a day in which companies of various types offer promotional sales to kick off the holiday shopping season. Black Friday is the kind of event where you will see a huge amount of crowds trying to buy the latest version of every items/products that was just released in the market. We are swayed and drawn to keep buying things we don’t really need, whereas we can use the money to do something much important that will be beneficial to our lives. Social media ads makes people remember and recognize brands better while also affecting our preferences and perceived needs. According to Thomas Frank, “Advertising teaches us not in the ways of puritanical self-denial (a bizarre notion on the face of it), but in orgiastic, never-ending self-fulfillment.” (Pg.

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