Analysis Of The Logo For The National Basketball Association

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The copyrighted visual work I have chosen to infringe is the logo for the National Basketball Association. It represents the men’s professional basketball team in North America for a total amount 30 teams, which doesn’t include the women teams at all. America’s basketball association doesn’t exclude women teams to an extremity but there are some concerns. These concerns are the reason why I am trying to come as close as possible to infringing the NBA logo. The following concerns are why do the women get paid less, games are televised less, seasons are shorter, no female video games, and contracts. I want to get answers for these concerns by trying to get the associations attention by creating lipstick with my transformative work printed. I …show more content…
For example, the first factor states “the purpose and the character of the use, including whether such use is of commercial nature or nonprofit educational purposes”. (cite).This means to protect your transformative work there must be a meaning behind it that doesn’t cross the line of breaking the law. The purpose of my transformative work is to sell lipstick with my logo stamped on it in stores such as Nike and Adidas where you find the NBA clothing sold the most. Secondly, the “nature of the copyrighted work” (cite) means the intended use of the original person. The use of the NBA logo is to represent all teams in North America. The NBA should have made a logo with a male and female on it to represent unity in the association. Their nature of the logo doesn’t seem fair because there is no difference in the game of …show more content…
In my copyrighted work I kept most of the logo the same I just mostly added features to it. I wanted the consumers to be able to recognize the logo but at the same time understand the transformation of it. Lastly, “the effect of the use upon the potential market or value of the copyrighted work” (cite) meaning could it defame the market your trying to get the attention from. My transformative work will defame the NBA to a certain extremity. The association would be effected the most in sales due to my product being sold in the same stores. Their market would gain controversy because consumers will now want to search for answers about their separation of male and female teams. In those stores there aren’t any clothing or shoes that represent the female teams. Women basketball doesn’t have the spotlight at all and I believe that’s not fair. Selling my lipstick will give the women’s basketball team the spotlight they deserve in stores and hopefully in the

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