All through the 1990s, researchers and media commentators started to inspect the utilization of Native American symbolism in media. This examination exhibited two clashing perspectives. Research has demonstrated that there are individuals who approve the utilization of Native American athletic symbolism displayed in media, while others restrict the utilization. Supporters contend that the media should stay objective and report significant news without demonstrating their own conclusions. Adversaries contend that the media can never be altogether objective and ought to consider the moral and political worries that encompass this issue. Ultimately, the issue is that Native Americans’ likeness, culture and religion are being negatively used for profit by schools and sports organizations. People who contend against the utilization of Native American athletic symbolism in media reason that the media ought to take a stand and demonstrate concern on the issue. Concurring to Denny (1999), the " team names in …show more content…
In 2002, the Local American Journalists Association (NAJA), regarded Native American athletic symbolism "racist" and "offensive" (p. 1). The affiliation asked all news associations across the nation to quit utilizing sports mascots and epithets that portray Native Americans. The NAJA needed news associations to embrace a zero resistance approach and end the utilization of the bigot symbolism by 2004 (NAJA, 2002). The endeavors of The Oregonian have gotten a lot of consideration. In 1992, The Oregonian declared that it would not utilize names and symbolism that may insult their perusers. The announcement discharged by supervisor expressed: " The Oregonian will immediately discontinue using sports teams’ names and nicknames that many Americans feel are offensive to members of racial, religious, or ethnic groups. Initially, this will include references to Redskins, Redmen, Indians, and Braves”" (Jensen, 1994, p. 18). As indicated by Jensen (1994), the announcement keeps on expressing that the daily paper may drop different names on the off chance that they are too considered hostile. The editorial manager composed the purpose behind the approach was " “the belief that these names tend to perpetuate stereotypes that damage the dignity and self-respect of many people in our society" (p. 18). As indicated by Hofmann (2005), in 1993 the