Elsbach How To Pitch A Brilliant Idea Analysis

Every one of us have heard the saying “don’t judge a book by its cover”, but just like instincts, we can’t help but sometimes judge others based on our first impressions. In the article, How to Pitch a Brilliant Idea, Kimberly D. Elsbach talks about her past work experiences that she had, and how people even stereotype in the business world and the entertainment world. Many employers base their judgments from the way pitchers present themselves, which lead to the decision on whether or not you get the job since coming up with ideas is easy; but selling them is hard. Fortunately, there are ways that can help us play to and, on a certain level, control the other person’s expectations of us. Elsbach refers pitchers as people who sell themselves …show more content…
Catchers often categorize pitchers into either positive (showrunner, artist, and neophyte) or negative stereotypes (pushover, robot, used-car salesman, and charity case). Showrunners are creative thinkers who are able to both present themselves well and able to get catchers engaged with the pitch. Artists are the most creative group, people who are passionate and enthusiasm-driven, but tend to shy away from the crowd. Neophytes are the complete opposite of showrunners, as they are the type of people who instead of using their expertise, dare to take on risks due to their young, inexperienced, and naïve mindsets. On the other side, pushovers are people who would simply remove the whole idea just to fit what people want, leading investors to doubt on the pitchers. Robots are people who simply memorize everything as if they are reading off from a textbook. Used-car salesmen are the type of people who often argue in order to defend themselves to a point investors will be disengaged, as the result of arguments. Lastly, charity case is the group of people who are too eager for the job to a point where they become needy and desperate to the