Analysis Of The Article ' The Play ' Don 't Judge A Book By Its Cover '

742 Words Dec 1st, 2016 3 Pages
Every one of us have heard the saying “don’t judge a book by its cover”, but just like instincts, we can’t help but sometimes judge others based on our first impressions. In the article, How to Pitch a Brilliant Idea, Kimberly D. Elsbach talks about her past work experiences that she had, and how people even stereotype in the business world and the entertainment world. Many employers base their judgments from the way pitchers present themselves, which lead to the decision on whether or not you get the job since coming up with ideas is easy; but selling them is hard. Fortunately, there are ways that can help us play to and, on a certain level, control the other person’s expectations of us. Elsbach refers pitchers as people who sell themselves to others, and catchers as the people who are on the other end. As negative impressions are always easier to capture and more memorable, catchers will tend to find flaws during the pitch. Any indication that shows the pitcher isn’t creative will ultimately end the proposal. Catchers often categorize pitchers into either positive (showrunner, artist, and neophyte) or negative stereotypes (pushover, robot, used-car salesman, and charity case). Showrunners are creative thinkers who are able to both present themselves well and able to get catchers engaged with the pitch. Artists are the most creative group, people who are passionate and enthusiasm-driven, but tend to shy away from the crowd. Neophytes are the complete opposite of…

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