Essay about Analysis of Nike Inc.
Master in International Project Management
[pic] Corporate Strategy: Analysis of Nike, Inc.
Students: Bodea Irina Paula Miu Alina Petrisoaia Dan Popa Andrei Ticmeanu Andrada
The brand name “Nike” is one of the most recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and …show more content…
Nike, Inc. – From Humble Beginnings…
Although headquartered in Oregon, U.S.A., Nike operated around the world. As of 2006, the company employed approximately 26,500 individuals worldwide. From humble beginnings, Nike had risen to lead the athletic footwear and apparel industry.
Nike began life in 1964, co-founded by Bill Bowerman and Phil Knight. Bowerman was an Olympian, then an Olympic coach, then head track coach at the University of Oregon from 1948 to 1973. On a trip to New Zealand