Giving a customer what they want is a hard proposition, but American Contradiction has a unique position in the world of craft spirits. This is outlines in the company’s value proposition which is state below.
“American Contradiction is a premium crafted whiskey made from the crisp and clean waters of New Hampshire that gives even the most sophisticated whiskey drinker a new option in an otherwise watered down field.”
“American Contradiction: Irish Whiskey is a New Hampshire based, Irish influenced, style of whiskey. This special blend of whiskey is meant for the everyday consumer that values a higher-end product at a great pricing point. The company offers a new spin on an old and stagnant market that actually prides itself on being old and stagnant, and this is where American Contradiction: Irish Whiskey comes in” …show more content…
• Quality, locally sources ingredients.
• Irish in nature, American in reality.
• It will turn an ordinary night into a revolutionary night.”
With this value proposition, American Contradiction paints a picture of the core values of the company. This value proposition also relates to the consumer by introducing a light hearted twist that lets the customer know the company is not stuffy, or stuck-up. It’s a solid statement that answers the reason, the target, and the value of the product, all in one
“American Contradiction is a premium crafted whiskey made from the crisp and clean waters of New Hampshire that gives even the most sophisticated whiskey drinker a new option in an otherwise watered down field.”
“American Contradiction: Irish Whiskey is a New Hampshire based, Irish influenced, style of whiskey. This special blend of whiskey is meant for the everyday consumer that values a higher-end product at a great pricing point. The company offers a new spin on an old and stagnant market that actually prides itself on being old and stagnant, and this is where American Contradiction: Irish Whiskey comes in” …show more content…
• Quality, locally sources ingredients.
• Irish in nature, American in reality.
• It will turn an ordinary night into a revolutionary night.”
With this value proposition, American Contradiction paints a picture of the core values of the company. This value proposition also relates to the consumer by introducing a light hearted twist that lets the customer know the company is not stuffy, or stuck-up. It’s a solid statement that answers the reason, the target, and the value of the product, all in one