Essay on Amazon / Jeff Bezos

1618 Words Sep 18th, 2012 7 Pages
Jeff Bezos, Amazon.Com
Jeff Bezos CEO of the biggest online retailer in the world, the people who knows him says he is incredibly optimistic and he has a way of infecting this to the people surrounding him. For example when the book barons at Barnes & Noble launched their rival Web site, Forrester Research chief George Colony famously predicted that Bezos's little venture was "Amazon.toast” and the shares fell from $50 to 6$ and still Bezos remained sanguine. Bezos believes in transparency and considers it one of the corners that the business should be built on in 1990s he said it that the “world is getting more transparent”. Also he is customer orientated nature he always sets plans to the customer’s benefit even
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“Inc 2007”
Leadership vision.
Bezos Vision of the future is simple, to create an online retail with cheap prices and fast convenient delivery. He has a very clear vision of the future when he once said “When I'm talking with people outside the company, there's a question that comes up very commonly What's going to change in the next five to ten years?" But I very rarely get asked "What's not going to change in the next five to ten years?” This shows a complete different view of the future which really distinguishes him from other leaders. For me if I’m going to classify him as Visionary.
In 1995 Jeff Bezos has decided to go to the online and digital market since he was stunned with 230% growth back then, this is being Visionary. Moreover he can sense the market needs 5 to 10 years from now it was clearly stated in the Harvard Business School review 2007 & fortune 2008 articles “we are willing to plant seeds and wait a long time for them to tum into trees, I can't imagine that ten years from now they are going to say, "l love Amazon, but if only they could deliver my products a little more slowly” he works on a clear goal , and he has no problem to set very long terms objectives in order to fulfill these goals and he once said. “The trick is taking a million tiny steps - and quickly learning from your missteps”. He stated that “If I were just setting out today to make that drive to the West Coast to start a new business, I would be looking at biotechnology and

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