The technology industry is a highly competitive, capital intensive industry. Furthermore, the technology industry is a highly specialized industry. These tend to influence the competitive advantage that some companies have over others. Given the domination of technology in the current era, the industry is doing pretty well. However, the companies that have the competitive advantage of growth and diversification are able to perform very well. The giants of the industry include companies such as Microsoft and Google that have been dominating the industry for a very long time. (Khanna …show more content…
Which company in your selected industry would you recommend for your team's strategy project? Explain why, using data to support your recommendation.
I recommend amazon.com it is a big name in electronic commerce and has other services like content distribution and web hosting. Amazon.com is an American company but due to its wide products offering and quality features, it has become best e-commerce retailer internationally. It is amongst one of those earliest companies that created an opportunity for people to trust the e-commerce websites. The company has beaten several physical retail outlets and stores like Walmart by operating through internet and technology.
References:
Basinger, G. (2016, May). Amazon to expand private label offerings from food to diapers. Wallstreet Journal. Retrieved from http://www.wsj.com/articles/amazon-to-expand-private-label-offeringsfrom-food-to-diapers-1463346316
Khanna, T., & Palepu, K. (2013). Emerging Markets: Look Before you Leap.
Risvi, Q. (2010). Going International: A Practical, Comprehensive Template for Establishing a Footprint in Foreign