Amazon Strengths And Weaknesses

Improved Essays
Ziyi chen
Now, Amazon is one of the most famous e-commerce retailers in the United States. In Figure 1, from 2004 to 2015, the net revenue of Amazon is consistently increasing every year and have earned $107.01 billion in 2015. We could observe that the speed of development is getting quicker in recent 5 years. The rapid growth rate of Amazon should be associated closely with its customers. From the other data shows, the number

of active customer accounts also developed sharply between 1997 to 2015. Amazon only had 1.5 million customers in 1997, but it increased to 304 million in 2015 (Statistas, 2016). Amazon started out predominantly a retailer for online book store and has added many products such as mobile capabilities in recent 20 years. It is
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The good reputation of Amazon also keeps customers loyalty. The stable increasing rate of newly customers may bring much more profits for Amazon. There still exists many weaknesses and strengths of Amazon operation. In the following part, I point out 3 strengths of Amazon. Firstly, developing as an online book retailer, Amazon has extended their product line and increased many kinds of categories for different customers. When you type the word “tablet” in the searching place on Amazon, there would appear more than 600,000 items which are related to tablet for customers to choose from. Amazon pays more attention on the variety of items. The top 3 popular mobile products on Amazon are: smartphones, ultra-thin laptops and Ultra-books (Olenick, 2013). They not only be satisfied with the tiny profits for selling books, but also extends their product lines to other fields. Nowadays, you could find almost everything on Amazon. Secondly, Amazon is one of the largest online retailers all over the world and was among the world’s top 10 brands in 2015. Compared to its closely competitors-eBay, the net revenue of Amazon with $88,988 million exceeded eBay with $17,902

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