What Is Amazon's E-Commerce Strategy

Superior Essays
Amazon.com is an e-commerce company, based in Seattle, Washington (USA). Although the company began selling books, now actually markets a wide range of products, including music, video, clothing, toys, jewelry, electronics and more. Besides operating in the United States, it has websites in other markets Canada, France, Germany, Japan and the UK. It has about 26 million customers and is part of the Fortune 500 (Bezos et al: 2000).
Its nature as part of the book distribution industry changed forever in July 1995 when Jeff Bezos created the online bookstore Amazon.com, the new company that completely changed the nature of its environment. Before, book publishers sold their books to wholesalers who in turn distributed to small libraries; or directly
…show more content…
This scope has allowed Amazon to focus on its quest for satisfaction among consumers. Jeff Bezos firmly believes that the strategy to focus the consumer is the winning solution. To achieve this, Amazon has been working on both the competitive advantage of differentiation of its service as the competitive prices. Obviously, Amazon has managed to differentiate, as among the most influential brands in the world: the public recognizes and differentiates it from the competition (Hwang & Kim: 2007).
In addition, to support its strategy, Amazon had to develop an outstanding customer interface since it is the main basis given the characteristic of its virtual store. The site is offered in several regions of the world (USA, Canada, UK, Germany, Japan, France and China) and has undergone several updates. Its product categorization system was studied meticulously. This illustrates how the company continually seeks to improve the consumer experience. This obsession with consumer satisfaction comes from the fact that online shopping is often an impersonal experience (Lightner:
…show more content…
One must know how to get there and above all, be willing to give a service of 10 for the customer is always satisfied. Because Twitter is a bidirectional, fast, practical and useful network, makes it a perfect way to serve customers in a simple, simple and direct, and effective manner. With the passage of time, until it has become what it is today, a perfect platform for customers to express themselves, to give opinion, and in the case of companies, not just stop there, is perfect to show its users, in addition to serving as a channel for customer service (Bhattacharjya et al:

Related Documents

  • Improved Essays

    Amazons Marketing Strategy

    • 1244 Words
    • 5 Pages

    Amazon has the most impressive product’s distribution channels in the global market today in retail. Their distribution strategy is aligned with their business model and their mission is improving customer’s experience by increasing communication responsiveness and expediting service delivery. Amazon opens their online market to sellers and…

    • 1244 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Amazon Business Strategy

    • 2362 Words
    • 9 Pages

    With brings the company even more success. According to Amazon there mission statement is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,”(marketing91) Amazon has stuck with this motto to make sure customer service is there number one most important thing. Amazon customer service to the customers has helped them get to where they are today . Brand loyalty is the reason why customers keep coming back. 55% of Amazon members are returning customers.…

    • 2362 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    Kohl's Corporation History

    • 1125 Words
    • 5 Pages

    Easy experiences are able to be achieved by making their website compatible with tablets, PCs, smartphones, etc. and are continuously making improvements. Through making personalized connections, Kohl’s has made an environment that makes the customer fell like they are the main priority. Their winning teams consist of management and employees who are engaged in promoting and engaging persons and businesses into being a consistent customer. All these work together to make the best experience for Kohl’s’ customers (Kohl’s Corporation,…

    • 1125 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    E-Commerce Data Analysis

    • 786 Words
    • 4 Pages

    One of the main worry for the online retailers concern is how to update and add their brands and their lakhs of products into store, at the same time, list of data generating by order management, accounting, shipping, marketing etc. Therefore, it is necessary to keep our data highly professional to move business smoothly. An outsource provider help resolve the task. They streamline information about brands making it easy for the user. They simplify the tasks, removing all worries about collecting information on brands.…

    • 786 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Amazon’s inventory control strategy keeps it ahead of its competitors and helps it remain popular among consumers. Amazon outsources many areas of its supply chain, specifically its bookstore, to improve inventory costs. Outsourcing the inventory allows for Amazon to reduce inventory costs and sell competitor products to keep customer satisfaction levels high and sustain their competitive advantage. Amazon also outsources other areas of their inventory to third parties to cut operational costs and focus on the core activities of the company. Customers greatly trust amazon and its inventory management has led it to the top of e-commerce customer…

    • 1043 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    CRM stands for customer relationship management. “Salesforce is the top cloud-based CRM on the market.” (Tarver 2015). This is a result of the constant innovations that Salesforce.com are making. “The addition of capabilities such as data science services will help keep existing customers happy in the future.” (Tarver 2015). This shows why Salesforece.com customers are so enamored with the innovations they are making.…

    • 983 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Digitalzone Case Study

    • 904 Words
    • 4 Pages

    B2B business consulting company A flourishing global business consulting company that assists in enhancing marketing activities through proficient inside sales, pre-sales & lead generation processes, Digitalzone is one of the most promising and desirable firms in its genre. Digitalzone has proven to be particularly efficient in terms of building and improving the sales pipeline of numerous establishments, with its unique Market Process Outsourcing Solutions. Digitalzone’s core emphasis lies in Sales and Marketing Solutions like Market Process Outsourcing, B2B List Generation, Lead Generation, Lead Management and Lead Nurturing, Design work and Content Creation that make it the perfect choice for all of your marketing needs. Due to the robust…

    • 904 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Word of mouth advertising has been used extensively by Flipkart and their best marketing medium has been customer satisfaction. SEO (Search Engine Optimization) and Google Ad-words are used wisely and cleverly to reach out to the larger online customer base. Flipkart has also launched its various advertising campaigns like “Fair Tale”, “No Kidding, No Worries”, “Shopping ka Naya Address”, “Shop Anytime, Anywhere” and “Big Billion Day” and “Singles Day” in order to create a great customer experience. Their main incentive was to build the brand as a verb for shopping. More than 30 ads have been released since 2011.…

    • 1041 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Amazons Business Model

    • 1264 Words
    • 6 Pages

    This strategy has given Amazon a competitive advantage of their competitors. Lastly cross selling related products, the cross-sell is a very vital ecommerce strategy for increasing that all important average order value. Amazon has taken advantage of this by providing: each product for sale includes a "customers who bought this item also bought" section, a "customers who bought this also viewed" section, and a "frequently bought together" section. Amazon has managed to provide customers with pictures of products that might be of use to them after they have managed to find the products that they are looking for, helping them avoid the hassle of…

    • 1264 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Online retail services are its main organizational output. Value proposition: large selection, low prices, fast delivery, and convenience. Forecasting for future demands is a challenge for every company to master. Amazon offers a variety of products which is necessary to stay on top of the demands of always changing fashion trends. The regular household items that are ordered are often easier to predict, and, as a result, helps in managing future demands.…

    • 1090 Words
    • 5 Pages
    Superior Essays