We can say that in today’s increasingly integrated global marketplace, where demand and consumption are high, and rivalry intensity are all changing , the strategic decision on when to embark on international expansion via an early mover with a possibility to have access to natural resources, distribution channels, and support from the local governments will align Penney’s strategic decisions to enter in Brazil through joint venture where the retail company may feel that it can benefit from a local partners knowledge of the host country competitive conditions, culture, language, political system and business system (Jones and
