Advertising Is The Act Or Practice Of Calling Public Attention

739 Words Oct 9th, 2016 3 Pages
Advertising is “the act or practice of calling public attention to one 's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.” (in line reference). This technique has been in existence for thousands of years. Examples of this pre-modern advertising, including murals painted by shop owners, have been found in the ruins of such cities as Pompeii (The OpenLearn Team). Because advertising is very closely related to a market driven economy, it is no wonder that it experienced a tremendous rise at the dawn of the Industrial Revolution in the late 18th century (The OpenLearn Team). Since this point, advertising has evolved in numerous ways, changing according to the various technologies available in the day. In addition, companies started using an increasing variety of approaches, including deception, in order to sell their product. In the selected image, Salem uses a wide variety of techniques to create a deceptive image in an attempt to promote a potentially harmful item to young individuals.
When viewers look at this image for the first time, the very composition forces their eyes to the focal point, which is clearly the group of vibrant, happy, fit, and perfectly tanned teens and tweens having a great time during an afternoon at the lake. They are swinging on inflatable balloons while playing a hilarious game, laughing and experiencing camaraderie all the while. By doing so, the…

Related Documents