Advertising and Promotions of a Customer Brand Contributes More to Its Success in Creating Added Values Compared to Any Other Individual Factor.
COURSE TITLE: MA in Marketing
MODULE TITLE: Advertising & Promotion
STUDENT REF. NO (s). : Kavita Singh
STATEMENT OF AUTHORITY:
I have read the College Regulations relating to plagiarism and certify that the above piece of coursework is all my own work and do not contain any unacknowledged work from any other sources.
Signature: Kavita Singh
Submission Date: 11/09/2011
[Word Count: 2750] (Excluding appendices/bibliographies, tables and diagrams)
Advertising and Promotions of a customer brand contributes more to its success in creating added values compared to any other individual factor.
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As discussed above, consumer lies in the very heart of a business. A brand is a communicator of economic information. It aids product identity by presenting the point of difference and conveying value. It protects buyers from uncertainties about a product’s quality. Brands though established by companies are not entirely owned by them. A brand is what consumers say it is. Brands are feelings of customers. It’s consumers who develop a brand, in terms of its image and its success or failure. Hence in consumer brand management creating values for customers is crucial. However the point of to be pondered here is that, though an organization can manage product effectiveness and try to provide additional benefits to consumers. It’s only the customers who can say how