Advertising and Promotions of a Customer Brand Contributes More to Its Success in Creating Added Values Compared to Any Other Individual Factor.

3101 Words Dec 17th, 2011 13 Pages

Assessed Coursework

COURSE TITLE: MA in Marketing

MODULE TITLE: Advertising & Promotion



STUDENT REF. NO (s). : Kavita Singh


I have read the College Regulations relating to plagiarism and certify that the above piece of coursework is all my own work and do not contain any unacknowledged work from any other sources.

Signature: Kavita Singh

Submission Date: 11/09/2011

[Word Count: 2750] (Excluding appendices/bibliographies, tables and diagrams)

Advertising and Promotions of a customer brand contributes more to its success in creating added values compared to any other individual factor.

Executive Summary:
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The report would propose the essential ingredients to formulate an effective advertising plan and will bring into limelight the best ways to catapult well-organized and proficient promotional strategies. We’ll look into the various types of A&P and co-relate our theoretical approach with practicality by reviewing some real-life examples that’d demonstrate the power and effectiveness of A&P in creating or destroying a brand. The report would then present a conclusion and based on the findings will propose some recommendations.

Theoretical Discussion:
As discussed above, consumer lies in the very heart of a business. A brand is a communicator of economic information. It aids product identity by presenting the point of difference and conveying value. It protects buyers from uncertainties about a product’s quality. Brands though established by companies are not entirely owned by them. A brand is what consumers say it is. Brands are feelings of customers. It’s consumers who develop a brand, in terms of its image and its success or failure. Hence in consumer brand management creating values for customers is crucial. However the point of to be pondered here is that, though an organization can manage product effectiveness and try to provide additional benefits to consumers. It’s only the customers who can say how

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