Essay about Advertising And Its Effect On Consumers

834 Words Nov 20th, 2015 4 Pages
Advertising, simply put is paid adverts in order to grab the attention of consumers and direct it towards an idea, and then connecting that idea to a product being sold. However as the modern world continues to progress, and the way we obtain information drastically changes, from television and radio based to mostly the internet, the morality of advertising has been called into question once more. Advertising has become a part of everyday life and most americans are more than aware of it. Every aspect of our lives has been commercialized by companies trying to promote their products; sometimes it’s invasive, but it can also be helpful to more than just a single consumer. While advertising can promote unhealthy behaviors, it more often benefits consumers by keeping them informed, and showing them what products are currently on the market. There is no doubt that the advertising of certain products and the resulting use of that product can have a detrimental effect on consumers. Cigarette use is probably the most potent example of this fact. Companies like Marlboro and Merit spend billions of dollars a year targeting teens who are often not of legal age to buy cigarettes yet. Advertising “promotes the continued social acceptability of smoking” (Source B) and makes teens think smoking will make them seem more mature. What cigarette ads don’t say, however, is that smoking can lead to emphysema, lung, throat, and mouth cancer, and death. Cigarette companies figured out early on…

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