Synthesis Essay On Advertising

Improved Essays
Advertising, simply put is paid adverts in order to grab the attention of consumers and direct it towards an idea, and then connecting that idea to a product being sold. However as the modern world continues to progress, and the way we obtain information drastically changes, from television and radio based to mostly the internet, the morality of advertising has been called into question once more. Advertising has become a part of everyday life and most americans are more than aware of it. Every aspect of our lives has been commercialized by companies trying to promote their products; sometimes it’s invasive, but it can also be helpful to more than just a single consumer. While advertising can promote unhealthy behaviors, it more often benefits …show more content…
As mentioned in Source D, there are now advertisements that promote the use of seatbelts, avoidance of drugs and alcohol, and inform citizens on the dangers of smoking. Companies like “The Facts” have begun countering the advertisements that promote unhealthy behavior. “The Facts”, and the majority of campaigns like it are government funded initiatives to inform consumers of the facts about smoking and sends a clear message to consumers: smoking is not cool; it could kill you. Advertising can also be essential to keeping people informed. Ads let us decide which products suit our needs best and show us what is available. Source C points out that advertising is essential when people want to buy a new car or house; without it, how would we be able to easily compare one product to another? To research a company and/or its products takes time that many Americans don’t have. Advertising is a way to quickly learn facts and let a company tell you what they are all about. Adverts even focus on the propagation of more than a single product some adverts display where a company stands on an issue such as fairtrade or ethically sourced materials. Consequently advertisements have continued to change and evolve as society has now including a focus on modern issues as well as informing the

Related Documents

  • Decent Essays

    "In Your Face... All Over the Place": Advertising Is Our Environment is all about advertisements and how they influence us. Jean Kilbourne says that the people that produce advertisements try to trick us into believing that we are actually not influenced by the ads that they produce. Kilbourne believes that advertisers benefit from this strategy because their slogans and jingles linger in our minds and keep reminding us of their company. The companies also phrase their slogans and various other words in order to make us feel as if we are too smart to be tricked by them.…

    • 308 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    L’Oreal, Shiseido, Unilever, and Emami all share a common thread. They each, like many other make-up companies, make a profit off of colorism – prejudice against individuals with a dark skin tone – through the manufacture and sell of skin lighteners. The skin lightening industry is worth millions of dollars and is still growing in many countries around the world. The industry is booming for many reasons, such as: perceived benefits of light skin, the type of advertisements companies use, and a lack of governmental intervention despite the known consequences of using skin lighteners.…

    • 643 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    However, advertisment actually presents many benefits to society, whether it be the sharing of information or promoting certain philosophies or lifestyles; advertisement is simply a valuable, sweeping tool that some misuse. Advertisement,…

    • 575 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    “Each day 2000 U.S children begin to smoke, and about 1/3rd of them will die from Tabaco related illness” (Gary). This surprising number is greatly influenced by one thing, advertisements. Ads play a large role of influence in our Dailey lives and we may not even know it. In Gary Ruskin and Juliet Schors article “Every Nook and Cranny: The Dangerous Spread of Commercialized Culture” they discuss the impact of advertisements in today’s culture. They bring up the relationship between ads and children and the impact it has on their lives.…

    • 606 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The majority of the commercials we see these days are about companies advertising their products with the intention of showing the audience how they are better than the competition and ultimately convincing them of buying their product. On the other hand, some organizations use this method of communication to send a powerful message to the audience about issues concerning society. In this case, the United States Food and Drug Administration produced a commercial to send a message about how powerful the addiction for cigarettes is. The commercial is called “Bully” and is one of the many similar commercials of “The Real Cost” campaign which purpose is to reduce the number of teenagers who smoke by showing them the real costs of smoking.…

    • 1246 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Rubin's Argument Essay

    • 646 Words
    • 3 Pages

    Every day we constantly find ourselves looking at advertisements no matter where we are. On our way to work we hear them over the radio, or see them on the giant billboards as we drive by. Also, there are those that we see on the television, and then the latest addition to technology our laptops connected to the internet is flooded with ad placement. Many of us were enticed into trying those products that we saw, but why were persuaded into doing so? As Melissa Rubin states in her opening thesis (246) advertisements try to “reflect and appeal to the ideals, values, and stereotypes held by the consumers they wish to attract.”…

    • 646 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Advertisements can be found all over the city no matter where you look. They can be presented by television commercials, print ads on billboards, Internet websites, and even the radio. The reasoning behind these ads is to persuade and argue why their product is more important than others. Sometimes these arguments can be used to persuade certain ideas that people think are right or wrong, and cause an argument socially, politically, or even religiously. Imagine this, it’s 1 a.m. and rearing to the end of the night with you and your friends.…

    • 1461 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Targetting children in advertising is a problem with many potential solutions. Some say it should be banned altogether, others suggest that more restrictions should be implemented, and some believe that America's advertisers have a right to market their products however they see fit. It is my belief that aspects from each argument have merit, and that it should be the responsibility of America's parents and schools to teach children about the effects of marketing, both positive and negative. Advertisement is not inherently malicious.…

    • 556 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Advertisements are information that are intended to influence and prevail on their audience. Their purpose is to raise recognition of their commodity in the individuals whom they aim at, and to publicize the advantages and benefits of purchasing the product. Advertisements are seen and heard everywhere throughout our daily lives. The drive to work/school, watching TV and listening to the radio. You are being persuaded almost everyday of your life to buy or try out products without even realizing it.…

    • 724 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    It appears everywhere in today’s media. It appears while one is listening to the radio, watching television, surfing the web or reading a magazine. Advertisements are in every corner trying its best to catch people’s attention while they are doing everyday normal routines. For example, while someone is waiting to watch a video on Youtube, there will be an ad before the video. Advertisements grab our attention when it is something that can meet our needs or wants.…

    • 870 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Advertising is what society is made up of in today’s world. If one would look to their left and look to their right there is a very high chance they will see an advertisement of some sort. Whether the advertisement is a poster on the wall or a logo on someone’s clothing. It is everywhere. The viewer’s eyes can be fooled when looking at the advertisement or even persuaded to purchase such an item.…

    • 1536 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Farm Fresh Advertising The use of advertisements has been and continues to be one of the top ways to promote merchandise. This business is now a multibillion dollar industry and is growing drastically every year. The techniques employed by businesses to grow their profits have only been increasing as humanity dives into an ever more technological age. Advertisements are everywhere you look.…

    • 1733 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Smoking Advertising Essay

    • 1450 Words
    • 6 Pages

    Smoking Ads Through the Years Over the past few hundred years, smoking has been a prominent habit and a huge industry, generating billions of dollars. Now due to change in laws and societal taste, cigarettes and their use of ads to entice buyers have been on the decline. On the other hand, anti-smoking ads have been on the rise. Both of these types of ads, though polar opposite, have used similar tactics to incite change in viewers’ habits, whether it’s to buy their cigarettes, or to quit them altogether.…

    • 1450 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Advertisements as a Genre Commercial advertisement is a genre directed to all people. Although all commercials fall under the same genre, there are many different techniques the author can take, depending on the purpose of the commercial and the audience that the author wants to reach. For example, an advertiser can take the celebrity approach and have a celebrity appearance in the commercial. This shows the audience that if the company is able to have someone famous represent them, they must be legitimate. Also, it allows people to think they can have the perfect life, just like their favorite role model.…

    • 1394 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Advertisements - we see them everywhere and can get tired of them. We often consider them the most annoying part of watching television or a distraction while we drive. Some advertisements are plain idiotic. However, advertisements are what often persuade us to buy our household products, clothes, shoes, everything we purchase as consumers. The keyword above is “persuade.”…

    • 1152 Words
    • 5 Pages
    Improved Essays