Essay about Advertisements : Taking Over Our Lives

1059 Words Feb 25th, 2016 null Page
Advertisements: Taking Over Our Lives Advertisements have been around since ancient civilization. In the 19th century, it had become a major force in capitalist economies. Advertisements were in primarily newspapers and magazines. As technology advanced, so did the culture of advertising. By the 20th century, there was new technologies, such as radio, direct mail, television, and then eventually the Internet. The Internet is a huge source for people to post advertisements in order to reach a population from all over the world. In the articles “The Language of Advertising” by Charles A. O”Neill and “With These Words, I Can Sell You Anything” by William Lutz, the authors make a claim of how easy it can be to attract an audience in an advertisement and persuade them to buy these products. With how big the marketing industry has become, it has become even more common to not even notice that a product is being sold to you. Advertising adapts to current societies needs and is appealed to the consumers in the way of fear, craving, and sex. Clearly, seeing advertisements for a horse drawn carriage is not as common as a brand new Audi R8. Advertising is being evolved based on societies wants and needs. Companies have the power to convince their audience that they need something rather than just a want; this can be seen through the power of advertisements. They make the consumers believe that they cannot live life without that product and that is it a necessity. These are…

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