Advertisement For Michelob Ultra Light Beer Essay

1182 Words Nov 18th, 2015 5 Pages
The chosen advertisement is an advertisement for Michelob Ultra light beer. On the top half of the advertisement is a picture of a man and a woman in running clothes jogging alongside the shore of a beach. The sand is wet, with footprints behind them. The sun is shining in between them on the horizon, and the ocean behind them is very calm. To the right there is a large boat dock that stretches out to the middle of the image. Above them in the center of the image in large blue letters reads “superior light beer”. Superior is bolded. Below the word superior are the words “light beer” in all capital letters. In between those two words is a red ribbon, the right half darker than the left. The image on the bottom shows a group of five people talking, two women and three men. All except two of them can be seen holding Michelob beers. They are all smiling, and they are all “attractive”. They are all dressed in nice, “summer clothes”, like collared shirts for the men, and tank-tops and skirts for the women. Behind them is a rocky cliff, with green grass growing on it. On the left the sun is setting and, again, shining in between two people, who are laughing. Along the right side of the ad is a bottle of beer with “superior light beer” written on the top of the label with blue letters, and in the center of the label is the brand name “Michelob” in cursive blue letters. Below that in a larger font with all capital letters is the word “Ultra”. On the bottom left of the advertisement…

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