The first thing you see is the dead body. This body is laying on this metal bed which brings you to wonder what happened to her. She has no clothes on and her body looks cold and dead. The body itself is depressing. The next thing you see are the bold words on the other half of the picture and they have a serious meaning to it. The bold words are in text message text and it ties into what the advertisement is actually trying to portray. The text not only looks like a text message that was send, it also has abbreviated words possibly to give the appearance that it is a text message while also proving a point. The text has a double entendre because its says “dying to send a reply” and dying has two meanings. The first meaning of dying is saying they really want to reply to a message. The second meaning of dying is literally because if you respond to a text message while driving and there is a collision you could potentially die. You also see the text that says “don’t text and drive” and you could probably assume that is what this advertisement is about, but you could also think something different happened if the only text on the advertisement was “dying to send a reply.”Another big part of this advertisement to add to the feel that it is a text message is the emoticon over the dead woman’s face. The emoticon is the emoticon for a dead face. The dead body and the bold text are a big part of this
The first thing you see is the dead body. This body is laying on this metal bed which brings you to wonder what happened to her. She has no clothes on and her body looks cold and dead. The body itself is depressing. The next thing you see are the bold words on the other half of the picture and they have a serious meaning to it. The bold words are in text message text and it ties into what the advertisement is actually trying to portray. The text not only looks like a text message that was send, it also has abbreviated words possibly to give the appearance that it is a text message while also proving a point. The text has a double entendre because its says “dying to send a reply” and dying has two meanings. The first meaning of dying is saying they really want to reply to a message. The second meaning of dying is literally because if you respond to a text message while driving and there is a collision you could potentially die. You also see the text that says “don’t text and drive” and you could probably assume that is what this advertisement is about, but you could also think something different happened if the only text on the advertisement was “dying to send a reply.”Another big part of this advertisement to add to the feel that it is a text message is the emoticon over the dead woman’s face. The emoticon is the emoticon for a dead face. The dead body and the bold text are a big part of this