AT & T Stadium: A Case Study

Jerry Jones biggest risk was taken when he created the new stadium for the Dallas Cowboys back in 2009 which is now recognized as the glorious AT&T stadium. When designing the stadium, Jerry Jones knew what would appeal to the fans. He designed the stadium under his view on professional sports and was able to create an entertainment mecca for the city of Arlington, Texas (12). In 2013, Jerry Jones signed over the naming rights of the stadium to AT&T because he knew this would be good for the future of the Cowboys. AT&T stadium is currently the biggest domed stadium with a retractable roof and has a gigantic, center hung high definition television screen, which is the largest in the world. It acts as a scoreboard as well as a screen that plays the game for fans that are really high up in the stadium. The total cost invested in the stadium was 1.3 billion, but that does not even equal the amount of revenue and fans that the stadium have brought in since the time they first opened (12). The Cowboys stadium is currently one of the …show more content…
The stadium itself generates $90 million annually from AT&T Stadium's 350 luxury suites alone (site). When comparing the amount of money they make in regular ticket sales, this amount of revenue they make from ticket sales is huge. MetLife was just constructed a couple of years ago which had a higher price tag on it than the cowboys. Even though Metlife has a higher price tag, the stadium does not even come close when comparing it to AT&T stadium and how excellent it was built for the fans and providing entertainment for everyone. Jones wanted his stadium to be unique and that it was. Even that the Giants won a super bowl in 2011 and have a new stadium that was recently built, it did not affect them in ranking up higher in value. The cowboys are still there and will be there for a while. The cowboys still trail ahead of the competition by $632 million