A Summary And Economic Analysis Of Cuba And How A Franchise Like Domino 's Pizza

840 Words Nov 29th, 2016 4 Pages
Introduction

The following is a summary and economic analysis of Cuba and how a franchise like Domino’s Pizza will need to understand before their company can be incorporated into the culture and thrive as a business. Building a business within a communist structure will prove challenging to the marketing team of Domino’s. The following information will have engaged one’s skills to better equip Domino’s in the following areas of the population in Cuba, the current growth rate they are experiencing and determine the demographics for the target audience. The Domino’s team will have knowledge of the economy, how Cuba’s minerals and resources could affect business and how they can contribute to Cuba’s labor and statistics. Domino’s already has a good understanding of international business, however, after being established in Cuba, resourcing products within the country will be a benefit in the relationship with the Cuban government. As it will be about how to provide betterment to them versus the Cuban population.
Population
Total Population
The following information is recorded as the current and projected population for Cuba;
“As of 1 January 2016, the population of Cuba was estimated to be 11,400,730 people. This is an increase of 0.14 % (16,393 people) compared to population of 11,384,337 the year before. In 2015 the natural increase was positive, as the number of births exceeded the number of deaths by 32,445. Due to external migration, the population declined…

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