Taking a deeper look into an ad is something that most people don’t do. Most the time the consumer just looks at the ad and tries to see what the company is talking about and how it might work for the consumer. But looking more in depth on an ad can really help the consumer understand the product better than they did before. Absolut came out with their Pear flavor in 2007. In their ad for this new flavor, they show it off with a black backdrop and a green snake that has eaten a pear. In this ad, it says it is the “The New Taste of Temptation” making a reference to the story of Adam and Eve. With looking at this ad through the rhetorical analysis lens and also looking at the logical fallacies of the ad we can see that the major claim of “The New Taste of Temptation” might be true.
This ad is clearly for an audience that is twenty-one and over. Also, one could say …show more content…
Specifically the story of Adam and Eve. In this ad, you can see this through them showing a green snake-like from that story. Also in the ad, it says that it is “The new taste of temptation” which, again, is referring to the biblical story of Adam and Eve. Making references to the bible help make get their point across. As Hirschberg says that claims can be deceptive in other ways. One way that applies to this ad is what Hirschberg calls “weasel words” (Hirschberg 136). These are words that can imply a positive quality to the product. In this ad, it is clear by them saying that this drink is the new taste of temptation. Absolut is trying to get you to buy and drink what they think the temptation would taste like. Yet, the one thing that might be a breach on their logos is the fact that it is not an apple but a pear. Absolut doesn’t stick fully to the biblical story in this ad. But other than that this is a good way for Absolut to gain logos within their
This ad is clearly for an audience that is twenty-one and over. Also, one could say …show more content…
Specifically the story of Adam and Eve. In this ad, you can see this through them showing a green snake-like from that story. Also in the ad, it says that it is “The new taste of temptation” which, again, is referring to the biblical story of Adam and Eve. Making references to the bible help make get their point across. As Hirschberg says that claims can be deceptive in other ways. One way that applies to this ad is what Hirschberg calls “weasel words” (Hirschberg 136). These are words that can imply a positive quality to the product. In this ad, it is clear by them saying that this drink is the new taste of temptation. Absolut is trying to get you to buy and drink what they think the temptation would taste like. Yet, the one thing that might be a breach on their logos is the fact that it is not an apple but a pear. Absolut doesn’t stick fully to the biblical story in this ad. But other than that this is a good way for Absolut to gain logos within their