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20 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Those who were born after 1980, who have access and skills to use digital technologies especially social media. |
Digital natives |
who were born after 1980 |
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Who were not born into the digital world buy aspects of the new technology |
Digital immigrants |
were not born into the digital world |
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It can refer to the usernames and digital footprint that individuals choose and leave behind after. |
Digital identity |
usernames and digital |
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Redirection, Flattery, Conformity, Bragging, Transparency |
Impression management techniques |
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Your characteristics, your attributes, and your personality |
Real self |
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Exaggerate careers, profession and dream to be like those who we find most successful |
Ideal self |
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Someone's online presence in terms of their communications, activities and actions on the internet |
Digital footprint |
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Involves the ability to handle and make decisions with careful judgement and consideration of various factors. |
Discretion management |
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1. Think before you post 2. Maintain professional online presence 3. Review privacy settings 4. Showcase your achievements 5. Engage positively 6. Create and share quality content 7. Monitor your online presence |
7 steps to create positive digital footprint |
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Refers to a set of values, belief customs and behaviours that characterize a group of people
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Culture | Cultural factors |
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Smaller group within a large culture that Share unique values or characteristics.
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Subculture | Cultural factors |
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Groups that individuals look to for guidance in their purchasing decisions |
Reference groups | Social factors |
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Division of society based on socioeconomic status. |
Social class | Social factors |
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Reflects an individual's way of living, including their activities, interests and opinions. |
Lifestyle | Personal Factors |
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Including personality traits and self concept , can influence consumer behaviour. |
Personality And self concept| Personal Factors |
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consumer behaviour often drive by various needs and motivations, such as need for safety, belonging or self esteem. |
Motivation| Psychological factors |
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Involves how individuals interpret and make sense of information. |
Perception| Psychological factors |
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Refers to the process by which individuals acquire new info and knowledge. |
Learning | Psychological factors |
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Amount of disposable income and individual or household has can impact on purchasing decisions. |
Income | Economic factors |
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Consumers evaluate the perceived value of a product in relation to its price. |
Price and value| Economic factors |
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