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20 Cards in this Set
- Front
- Back
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Marketing Overview |
The marketing team and I regularly created and curated content on the website, social media channels and blog to attract, engage and delight fans.
I helped implement an extensive suite of automated and custom made email alerts to connect with fans in various stages of the buyers journey and throughout the lifecycle of an event using a data-driven marketing approach.
We offered advertising solutions on ticket stock that I designed and we also offered ad-retargeting to help clients connect with the right fans outside of the Ticketmaster space and pixel tracking solutions to help monitor the success of campaigns. |
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Website, Blog, Social |
The Ticketmaster website is more than just a transaction hub. I regularly created and curated content on the website, blog and social media channels to attract, engage and delight fans. |
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Homepage, Category Pages, Entertainment Guides |
We use spotlights and feature slots on the Homepage, Category Pages and Entertainment Guides to give events exposure on the site. |
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EADPs |
We use Enhanced Artist Pages to showcase artist related content with SEO in mind displaying artist events, biographies, show details, videos and FAQs |
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Promo Pages/Splash Pages |
Promo pages and splash pages are options for housing selected events on one page to improve customer experience and enhance the customer journey. |
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Social Media |
I helped build and maintain engagement for Ticketmaster Ireland social channels on Facebook, Twitter, Instagram & Youtube. |
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Blog |
I regularly published content promoting events with SEO in mind. |
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ISMs |
Interactive Seating Maps allow customers to choose their own seat, proven to have higher conversion rates. |
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Email Marketing |
Ticketmaster has an extensive suite of automated and custom made email alerts to connect with fans throughout the lifecycle of an event using a data-driven marketing approach. |
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PerformerAlert |
Personalised email alerting fan of their favourite artist’s onsale. |
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Event Reminder |
All online purchases receive an automated Event Reminder which reminds fans of the event they purchased, five days prior to it taking place. |
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Abandoned Basket |
designed to re-engage with customers who have shown in interest in an event but hasn't followed through with their purchase. |
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Write a review |
Sent 24 hours after the event prompting fan to write a review of the event they attended. Must to subscribed to ‘Reviews” in My Ticketmaster Account |
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TicketAlert |
Weekly newsletter with roundup of upcoming events and onsales. Fully mobile optimised and features Predictive Intelligence modules which populate based on past purchasers and favourites providing a more personalized experience with relevant events for each customer. This year we changed the way we communicate to fans due to COVID so we formatted the TicketAlert to focus on live streams and music news. |
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VenueAlert |
Monthly personalised email featuring calendar of events scheduled at the fan’s favourite venue(s). |
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Welcome Emails |
Sent to new members of Ticketmaster encouraging them to engage with events by adding their favourites and signing up to receive marketing emails and TicketAlert newsletter (form of lead nurturing) |
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Clent Email Notification (CEN) |
Dedicated email with targeted message sent to a carefully segmented audience. Often used to promote exclusive offers and presales. |
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Ticket Methods |
We offered advertising opportunities on various ticket methods so with my design skills I was alway the first point of contact for updates to ticket designs and advertising on:Hard Ticket Stock/A4 Ticket Stock,TicketFast (Print At Home) Ticket templates andCollector Tickets, which were collectable lanyard tickets that grants entry to the event and can be kept and cherished afterwards |
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Pixel Tracking |
I helped enable clients to measure the effectiveness of their digital marketing campaigns and channels through pixel tracking and came from codes |
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Fan Network |
Ad retargeting solution - provides clients opportunity to connect with a wider audience outside of Ticketmaster using web browsing and ticket purchasing data profiling to geo-target the right audience with the right message at the right time. |
