Unlike most aspects of the music industry, ticketing has remained largely untouched by the hands of time - save for digitalization. Ticket digitalization has streamlined the process of buying tickets significantly. However, with increasing digitalization comes greater ticket reselling through third-party platforms. These platforms make it easy to sell show tickets at drastic price increases.Tickets ending up on secondary markets is often a huge disadvantage to both artists and fans. To counteract the negative effects of outdated ticketing, and to prevent tickets from ending up on secondary sites, big industry players are stepping up to revolutionize the way both bands and fans interact with ticketing.
TICKETS ON (DYNAMIC) DEMAND
In his …show more content…
Updated pricing models are only one of the ways the ticketing industry is seeking to update itself. Increasing digitalization of ticketing, as well as integration with social media platforms and other personalized apps, makes buying and selling tickets much easier than ever before. However, it also makes buying and selling tickets much less private.
Writer Bas Grasmayer, in his article “Is killing privacy the best we can do against secondary ticketing?” details how digitalization, while convenient for consumers and innovative for the ticketing industry, risks severely crippling consumer privacy. For sure, digitalization makes paying for tickets to a show or event much more streamlined and efficient than in the past. On the flip side, though, it also allows the corporations that sell tickets to build databases of user information. Information about purchases is then used for advertising purposes, which might sound relatively
TICKETS ON (DYNAMIC) DEMAND
In his …show more content…
Updated pricing models are only one of the ways the ticketing industry is seeking to update itself. Increasing digitalization of ticketing, as well as integration with social media platforms and other personalized apps, makes buying and selling tickets much easier than ever before. However, it also makes buying and selling tickets much less private.
Writer Bas Grasmayer, in his article “Is killing privacy the best we can do against secondary ticketing?” details how digitalization, while convenient for consumers and innovative for the ticketing industry, risks severely crippling consumer privacy. For sure, digitalization makes paying for tickets to a show or event much more streamlined and efficient than in the past. On the flip side, though, it also allows the corporations that sell tickets to build databases of user information. Information about purchases is then used for advertising purposes, which might sound relatively