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51 Cards in this Set

  • Front
  • Back

Heinrich uses the term Manchurian Canidate. What does it mean?


It means to hypnotize people into doing your bidding.

What is rhetoric according to Webster, and to Heinrich?

"Using words . . . to influence or persuade." to argue without anger

Pg. 5, what are the 3 traits of credible leadership?


Virtue, disinterest, and practical wisdom.

What trumps logic and why?


Seduction trumps logic because it can get people to WANT to do something, rather than just do it.

On page 11, the author is cluing you in that he just tricked/manipulated your logic. He states that because Kennedy used the chiasmus sentence structure, people joined the Peace Corps, and odds are, when you read this you accepted it and moved right along reading. Well, if that’s what you did, you got fooled. If that claim were to be properly presented, what should we as an audience need to know about the connection between the speech and the Peace Corps surge?


We would need context of what was happening at the time, and why the Peace Corps would up in numbers after being persuaded to do something for your country.

Pg. 16, why is a persuader better than an aggressor?


Because when you persuade your audience, you win an argument. You win a fight when you dominate the enemy. It is easier to get a more successful outcome with persuasion and manipulation rather than aggression, which is only likely to lead to revenge or retreat.

Pg. 17, what is the difference between an argument and a fight?


A fight is where one person takes out their aggression on another. An argument is persuasion that tries to change your mood, mind, or willingness to do something.

Is there any value in being arrogant or intentionally domineering in order to “win” an argument? Why not?


In most cases no, because fairly universally all you would achieve by that is pissing off/losing favor with your audience, and that is counter-productive to most end goals. If it is meant for comedic effect, then it could be worth it, but it is better to avoid it for the most part.

What are the 3 steps to getting your audience to do what you want? (Page 22)


Stimulating your audience’s emotions, changing its opinion, and getting it to act.

How can you apply lessons from chapter 2 into your own writing?


By providing gentle manipulation within one’s writing through emotion, one can change the opinion of their audience or get their audience to act in the desired way.

Pg. 27, what are the 3 categories that the Greeks claim every argument falls into?


Blame, values, and choice.

What tenses are assigned to these 3 issues?


Blame= past, values=present, and choice=future.

What is a demonstrative argument, and what is a deliberative argument?

A deliberative argument weighs one choice against another, while a demonstrative argument relies on values.

What does Heimrich mean by a person’s life persuades better than his word (page 40)?



He means that a trustworthy person is more likely to be believed than someone who lies all the time.

Pg. 46, and 50-51, in your own words explain what ethos is and what one must be cautious of when trying to build their ethos?


Ethos is the credibility of the speaker. You must be cautious when building ethos, because while you want to be credible, you want to give the audience what they expect (in a way likely to get you what you want).

Pg. 56, what are three things you need to consider when attempting to establish your ethos?

Your audience’s receptivity, whether they are attentive, and whether they are well disposed to you. Also, you can brag/get a witness to brag for you, reveal a tactical flaw, or switch sides when the powers that be do.

Explain what virtue is and what strategies one can use in order to appear virtuous?


Virtue is whether or not you share your audience’s values; the values you hold and act consistently on. Appealing to the sensibilities of your audience helps you establish ethos.

Explain what practical wisdom is and what strategies one can use in order to appear practical and wise?


Practical wisdom (aka craft) is the appearance of knowing what you’re talking about. To give the impression of practical wisdom, you can show off your experience, to bend the rules, and seem to take the middle course.

Explain what disinterested is and what the 3 strategies are that one can use in order to appear disinterested?


Disinterested means without any special interest in a situation, which can make you appear selfless. To give the appearance of disinterest, you can seem reluctant to deal with something you are eager to deal with, act as though the choice you advocate is to your own disadvantage, and make it seem like you have no tricks.

What is dubitation?


It is the art of feigning weakness, insecurity, or doubt to gain credibility and sympathy from the audience. It may lower the expectations of the audience, making what you have to say more persuasive.

Pg. 79, a, “good persuader doesn’t merely” what? They must manipulate what?

Express their own emotions; they must also manipulate the emotions of their audience.

Pg. 80, people’s rationale should be modified through their?



Pathos.

Pg. 81, what’s one way to change someone’s mood?

Telling a story.

Pg. 82, pathos depends on?

It depends on people’s beliefs, or their experience and expectation.

According to page 83, pathos is most influential on who, and logos and ethos when?

Pathos is most influential towards the end of an argument, with logos and ethos at the beginning so the audience has a good grasp of your character and what you want.

Pg. 83, when you argue emotionally, why speak simply?

Because people experiencing real and powerful emotion speak simply. Even if you’re playing the part of having those emotions, the game will be up if you can’t portray it convincingly.

Pg. 85, how can humor help you in an argument?


It calms people down and makes you appear above petty squabbles.

Pg. 85, what does humor not help you to do?


Motivate people to action.

Pg. 86, what are the three emotions that can get people to do what you want them to?


Anger, patriotism, and emulation.

Pg. 86, the best way to anger someone is to what


Belittle that which they desire.

Pg. 86, (in the margin) in an argument, what can you do to cause an emotional response in your audience against your opponent?


Show the audience that your opponent dismisses that which they desire.

Pg. 87, explain what an appeal to patriotism (type of pathos appeal) is and how it works.


Patriotism inspires belief in a group, or a kind of loyalty. This appeal is best suited for looking at the future. It is often triggered in response to something negative. It attaches a choice or action to the audience’s sense of group identity.

Pg. 88, how does emulation work?

Emulation is the mimicking of some sort of role model; often triggered by something positive.

P. 89, what shouldn’t you communicate to your audience preemptively?

Humor or emotion.

Pg. 91, explain the benefit of using passive voice.


It distances oneself from the event or action, thus calming emotions involved.

Pg. 92, Explain what setting a backfire is.


Setting a backfire is inspiring sympathy through a mea culpa routine that exaggerates the emotions of the audience.

What is the third tactic one can use as a calming device?

Backfire.

Pg. 98-100, when trying to logically convince someone of your point, what do you need to consider, or have to prove?

You have to consider what your audience values, and figure out how to convince the audience that your argument will provide them what they value.

Pg. 99, (in the margin) what outweighs morality in an argument?


What’s advantageous (for the audience).

Pg. 100, what is a commonplace? Explain in your own words.


A commonplace is a viewpoint your audience holds in common.

Pg. 109, List, in order the steps you can use to set up an argument in your favor.

Redefine the terms, argue that your opponent’s argument is less important, and claim the discussion is irrelevant.

In your own words, explain how redefining works.

Take your opponent’s facts and terms and argue in such a way as to make them appear to your advantage.

Pg, 125, explain the difference between deductive and inductive logic.

Deductive reasoning starts with a premise and applies it to a specific case to reach a conclusion. Inductive reasoning takes specific cases and uses them to prove a premise or conclusion.

Pg. 137, (you might need to look this one up) what is fallacy?

A fallacy is a fault in logic.

Pg. 138, what are the 4 questions you have to ask to make sure a logical flaw isn’t being used on you?


Does the proof hold up? Am I given the right number of choices? Does the proof lead to the conclusion? Who cares?

Pg. 155-170, explain why humiliation, threats, nasty language, and utter stupidity are rhetorical FOULS.


They are rhetorical fouls because they make argument impossible.

Pg. 176, what does “lying in the mean” mean?

It means that a person lies exactly (or nearly) in between two extremes in choices, traits, or opinions. Rhetorical virtue is described as a state of character, concerned with a choice, lying in a mean.

Pg. 180, what are steps one should take in questioning someone’s ethos, to determine if they have Rhetorical virtue? Make sure you understand these steps.

Discover whether they lie between the mean, and figure out how they describe the mean.

Pg. 181-188, what should be asked to determine if a person has practical wisdom?

Has the advisor figured out your particular (and real) needs?

Pg. 191, what is the Identity Strategy?


It is a strategy that involves getting your audience members to bond with each other and see you as their ideal leader.

What is code grooming (AKA a discourse group).


Code grooming is using insider language to get an audience to identify with you and your idea.