Chapter 2 of Thank You For Arguing unravels by distinguishing the many differences between arguing and fighting. An argument seeks to accomplish a solution, while fighting focuses on attacking and dominating your opponent. During an argument, you should begin with identifying your end goal; one way to achieve this goal is through a tool called concession. Concession includes playing into your opponent’s argument in order to flip it around and win. Heinrichs also outlines the perfect argument into three parts: stimulating your audience’s emotions, changing their opinions and, finally, persuading them to take action. To furthermore exemplify, you should first change your opponent’s mood, then their mind followed by igniting their desire to act.
