I was reading an article, which explain how Aristotle uses his rhetoric when it comes to persuasive. Rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos. I think that everyone uses Pathos, Ethos and Logos most of the time in your common life as a rhetorical appeals. When you're trying to persuasive your audience you use all your resources that you have when you argument about a topic that you know for fact. Searching for most credible information possible to back on your credibility will be the Ethos, I use this all the time when I am writing or when I'm talking about something, to make sure that I will give my audience the right information
