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28 Cards in this Set

  • Front
  • Back
Primary
information that has been gather first hand from personal experience, interviews with experts or surveys or new research.
Secondary
research that has been gathered from other credible experts, researchers or journalists.
Tertiary
it's reference material like a entry in an encyclopedia. It is information that is edited from the secondary sources and condensed so it tends to be broad and general.
ethos
proof that depends on if the speaker appears or is perceived to be credible.
pathos
proof that depends on the speaker engaging the audiences emotions
logos
proof that depends on logical application of non artistic support
forensic speaking
a factual speech
deliberative speaking
talks about questions on a policy.
Should it be done or should a course of action be pursued?
Epidiectic speaking
Ceremonial speech
intro-length
varies depending on subject matter, 10% of the entire speech
intro-importance
1.Iimpression the speaker makes on the audience
2.Iif you loose them here you will loose them for good.
intro-purpose
1. answer rhetorical needs of the situation
2. Establish contact with the audience.
intro-possible approaches
1. Reference to a preceding speaker, matters of local intrest, setting or occasion.
2. make the audience feel comtroable.
intro-what to avoid
1. Being apologetic, long winded, antagonistic, and irrelevant.
intro-final comments
1. Phrase you specific purpose in a concise definite manner.
2. Avoid overtly stating "my specific purpose is.."
conclusion-length
varies and is about 5% of the whole speech.
conclusion-importance
1. its the most important impression speaker makes to the audience
2. if bad it can negate everything that has gone before
3. its the final efforts to persuade
conclusion-purpose
1. shows main ideas of the speech
2. promote the proper mood
3. has sense of closure
conclusion- possible approaches
1. show significance
2. list main ideas
3. re emphasize the basic theme
4. review informally
conclusion-what to avoid
1. being apologetic
2. being abrupt
3. being long winded
4. dont introduce new points
5. dont include irrelevant material
conclusion-final comments
1. dont say "in conclusion"
2. present concluding remarks with confidence
3 kinds of statistics
1. magnitude
2. trends
3. segment
toulmin model-claim
the position or claim being argued
toulmin model-grounds
reasons or supporting evidence for the claim
toulmin model-warrant
the reasoning that connects reasons to the claim
toulmin model-backing
support and justification
toulmin model-rebuttal
exceptions to the claim they are counter examples and counter arguments
toulmin model-qualification
if something is credible and true