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67 Cards in this Set

  • Front
  • Back

Social Psychology

The scientific study of feelings, thoughts, &


behaviors in social situations.

Intrinsic Motivation

Something you personally want.

Extrinsic Motivation

External motivation for behavior.

Reactance

When extrinsic motivation backfires and has negative consequences.

Emergent property

Simple parts create a better functioning, more complex whole.

Belonging, Understanding, Status

The core motives

Belonging

The powerful need to feel connected to those around you.



Understanding

The powerful need to understand the nature of reality.




The choice between accuracy and speed is made multiple times each day.

Shared Understanding

Looking to others with the hope to learn more information when we do not have the time or


resources to figure out for ourselves.

Status

The powerful need to achieve and maintain high social standing.

Affordances

Opportunities to satisfy motivations.

Construals

How we interpret a situation.



Channel Factor

A subtle thing about a situation that has a big impact on a behavior.

The problem of big numbers.


Bias in publishing.


Publication pressure

The crisis in social psych

Conformity

Whens someone changes their feelings, opinions, or behaviors in response to social situations.

Normative influence

Conforming to meet the expectations of others.



Informational influence

Conforming because others are a good source of information.

Reality constraints

People do not conform once the normative


influence violates reality.



Cultural influence

Even after the direct source of normative influence is gone, the influence lingers and people still conform.



Informational cascades

When a person observes the behavior of


another person and in turn, takes part in that same behavior.In

Informational influence

The primary force in uncertain environments.



Expertise & perceptions of bias

Conformity reducing factors



Obedience

Conformity that occurs in unequal power


relationships

Reward, coercive, legitimate, reference, & expert

The 5 sources of power.

Permeability/imperiability

If you feel you cannot leave your low status group, you will begin to identify with them. This leads to collective action.

Ethos

Credibility of the persuader



Pathos

Emotional appeal of the persuader



Logos

Logic of the argument made by the persuader



Persuasion

The process by which we active;y try to change someones attitude; with the hope to indirectly


influence behavior.



Attitude

A positive or negative evaluation of something.



Affect

Element of attitude:


Positive or negative emotional response.

Cognitions

Element of attitude:


Knowledge/beliefs about an object.



Behavioral readiness

Element of attitude:


A preparedness to react to a situation.

Prospect Theory

Losses and gains are valued differently so


individuals make decisions based on potential gains.

Utilitarianism, Ego-Defensive, Value Expressive, Knowledge

4 Functions of Attitude

Utilitarianism

Attitudes guide our behaviors.

Ego-Defensive

Protect our sense of security and sense of self. Allows us to feel we understand the world.

Value Expressive

Helps us express our identity.



Knowledge

Helps us to organize our understanding and shape our opinions and understanding.

Valence

Measuring attitudes:


How much do you dislike (insert thing).



Strength

Measuring attitudes:


Those who are certain about an attitude and van readily express it.

Systematic Model/Central Route

Persuasion through the quality of an argument.


Most effective when an issue is personally


relevant.


Results in strong attitudes.

Heuristic Model/Peripheral Route

Persuasion through alternate routes, source characteristics.


Most effective if the issue isn't personally


relevant.


Results in weak attitudes that can be changed.

Issue is relevant


Informed about the topic


Willing to learn


Personally responsible

Central Route important factors

Issue is not relevant


Expertise of source


Distracted or fatigued


Not willing to learn

Peripheral Route important factors

System 1

Quick, un-rational decisions.



System 2

Well thought out, rational decisions.

Source Factors

Factors that affect persuasion

Attractiveness

Source Factor:


The physical appearance of the person trying t persuade you.



Credibility

Source Factors:


How credible the person trying to persuade you is when it comes to this specific subject.

The Sleeper Effect

Often receive information from unreliable sources and dismiss it, but after time it shifts your attitude.

Vividness

Source Factors:


Stories about real people resonate more.

Fear

Source Factors:


Scaring people can possibly change their


attitude.

Social cognition

The study of the information processes by which we make sense of other people and ourselves.


How we acquire, construe, and remember


information.


How we use this information to make


judgments.

The Confirmation Bias

The tendency to test a proposition by searching for evidence that supports other than opposes.



Selective memory

We don't necessarily have better memory for what we expect. Surprises and unexpected things are remembered easier and better.

Heuristics

Quick, "rule-of-thumb" metal operations that allow for efficient judgements.

Representativeness Heuristic

Occurs when judgments are likelihood are baed off of similarity of exemplars to a category.

Base-rate Fallacy

How big is the category?

Regression to the mean

If you perform/do something far from the mean, the next time you do that same thing it will be closer to the mean.



Perceptions of chance

What we perceive as "random" and a true representation of chance are actually not accurate.



Groupthink

The mode of thinking a person engages in when concurrence seeking becomes so dominant in a cohesive group it overrides realistic appraisal of other courses of action.

The Attribution Process

1) The consistency of the actor's behavior.


2) Consensus of this type of behavior.


3) Are they the only people who act this way; are they distinct in this action?



The Contrast Effect

Using "decoys" to make another option look


better or more valuable.

Framing

Whether a problem or decision is portrayed in a way that will make it appear to have potential for a loss or gain.

Dilution Effect

The tendency of neutral or irrelevant


information to make an impression or judgment weaker.

Self-Fulfilling Prophecy

When we act on our initial impressions of others in a way that makes their behavior conform to out expectations.