Dr. Solomon Asch’s experiment (1951) is a deliberate attempt to investigate how peer or group pressure is capable of influencing in a person’s own opinion to the point of conforming to others’. Among other things, Dr. Solomon Asch’s experiment reveals that people conforms to groups for the purpose of fitting into such a group. Asch continues to reveal through his experiment that some people have the belief that others are smatter or better informed than they are and, therefore, are prone to readily swallow those they think have the informational advantage over them hook line and sinker. In a nutshell, Asch’s experiment revealed two sets of influence-normative influence which is informed by the desire to fit in and informational influence-
