Behavior: The Psychological Theories Of Attitude

Every individual safeguards interiority - a world of their own. This world is being created by their experience, memories, relations, expectations, values and attitudes by which they behave in their own way. Attitude is a feeling, an emotional force, stimulating and encouraging a person to act upon certain situations in a particular manner. Since the attitude is hidden urge within oneself it is very difficult to know or find out the real attitude of a person unless the person themselves reveals it .
Attitude is a psychological feature that arouses an organism to act towards a desired goal and elicits, controls, and sustains certain goal-directed behaviors . Attitude is the purpose or psychological cause of an action. It has been shown to have roots in physiological, behavioral, cognitive, and social areas. Attitude may be rooted in a basic impulse to optimize physical needs such as …show more content…
Psychologists believed that it may be rooted in a basic impulse to optimize well-being, minimize physical pain and maximize pleasure. Neither self-observation nor study of others has ever revealed a drive or attitude directly behind any action. It is being observed through the expression of behavior.
Self-actualization is the growth attitude in every person and each person has an innate drive towards his own self-development and inner growth . Self-actualization can be expressed using different terms such as striving for perfection and living according to the values and beliefs in one’s own essential goodness. As we become aware that satisfactions of lower needs are the pre-requisite for self-actualization, there must be the capacity to overcome the conflict and frustration. This need to be done in realization rather than escape and avoidance. In self-actualization there must be harmonization of attitude relating to interests, personal achievement and involvement in human relationship