Ambivalence is a state of having simultaneous conflicting reactions, beliefs or feelings towards some object. Stated another way, ambivalence is the experience of having an attitude towards someone or something that contains both positively and negatively balanced components. The term also refers to situations where ‘mixed feelings’ of a more general sort are experienced, or where a person experiences uncertainity or indecisiveness.
Although attitudes tend to guide attitude-relevant behaviour, those held with ambivalence tend to do so to a lesser extent. The less certain an individual is in their attitude, the more impressionable it becomes, hence making future actions less predictable and/or less decisive. Ambivalent attitudes are also
Although attitudes tend to guide attitude-relevant behaviour, those held with ambivalence tend to do so to a lesser extent. The less certain an individual is in their attitude, the more impressionable it becomes, hence making future actions less predictable and/or less decisive. Ambivalent attitudes are also