PSY 3056 Professor Park
Research Proposal: Reducing people’s implicit prejudice towards homeless people through the use of famous individuals who were once homeless.
Introduction
One of the major topics in Social Psychology today is prejudice reduction. Prejudice refers to a negative attitude toward a certain person because of that persons belonging to a specific group of individuals such as race, economic status, gender etc. Psychologists have performed a variety of experiments to find necessary results to reduce peoples prejudice toward others. Some methods include intergroup contact. Intergroup contact refers to two or more different groups coming together and talking amongst one another. This is beneficial because it eases tension among these groups as well as gives groups a chance to learn more about other groups. In addition to this other methods include promoting equality. There have also been studies in which psychologists have participants try to hold off their prejudice in an attempt to change their attitudes. …show more content…
In relations to attitude individuals have implicit as well as explicit ones. An implicit attitude refers to individuals’ automatic beliefs and values developed from ones learning from life stemming from the unconscious, while explicit attitudes are beliefs and values that are thought about with consciousness and awareness. When taking these two attitudes into account a major question that is posed is what is the most prominent way of targeting individual biases. Is it by working with a person’s implicit or explicit beliefs? Or rather