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13 Cards in this Set
- Front
- Back
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Who is more important in a conversation the sender or receiver?
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The receiver is because they don't have to be interested and they have the power?
The Sender Initiates and the Receiver shows Significance and Relevance. |
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What are Traits of Communication?
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-2 way
-complex -continuous -contrived -dynamic -learned -logical -noise -spontaneous -intentional -unintentional |
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Communication = __________
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Power
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Goals of Communication
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-Inform
-Persuade -Motivate -Understand |
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What is the Consistency Theory?
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We like things to be consistent. In between our belief and action is a gap which is where there is cognitive disanace.
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What is the Uncertainty Reduction Theory? (URI) 3 ways to reduce uncertainty
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-ask questions
-observation -increase nonverbal behavior |
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What is the Expectancy Violations Theory?
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-doing something not expected
-arousing our senses -good/bad? |
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What is the two-step flow theory?
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An organization first bring a message to the mass media, then deliver that message to the great mass or readers, listeners and viewers for their response.
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What is the concentric-circle theory?
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Developed by Pollster Elmo Roper assumed that ideas evolve gradually to the public at large and suggest that people would accept ideas from leaders rather than mass media.
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Patrick Jackson (communications theory) 5 step process
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1. Building awareness- build awareness through all communications such as publicity, to advertising, to public speaking to word of mouth.
2. Developing a latent readiness- people form an opinion based on knowledge, emotion, intuition, memory, and relationships. 3. Triggering event - something that makes you want to change your behavior. 4. Intermediate behavior - when someone determines how to apply a desired behavior. 5. Behavioral change - the adoption of new behavior. |
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Spiral of Silence
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Elisabeth Noelle Neumann suggests that communications work well depend on the silence and non-participation of a huge majority. afraid of being isolated and "vote with the majority"
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In_____the term public relations was first used by the US railroad industry.
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1897
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This person is considered the Mother of PR.
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Doris Fleishman
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