Pr Exam

Front 1

The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called.......

Back 1

Marketing

Front 2

The execution phase of the publc relations process is known as.........

Back 2

Communication

Front 3

When public relations practitioners seek to maintain or improve relations with local special interest groups, they are engaged in......

Back 3

Community relations

Front 4

A group that can directly influence your organizations's abilities to achieve its goals is known as......

Back 4

A primary public

Front 5

Most crises are.......

Back 5

Disastrous

Front 6

A tactic in marketing public relations is.......

Back 6

Blogs and interactive web sites

Front 7

Public relatiions professionals interact with which groups?

Back 7

1. Employees

2. Stockholders

3. Customers

Front 8

What is lobbying?

Back 8

Directly interacting to influence elected officials or government regulators and agents

Front 9

What is a focus group?

Back 9

Small groups of a targeted public who are interviewed for research

Front 10

The practice of combining public relations, marketing, advertising and promotion into a seamless campaign is known as.........

Back 10

Integrated marketing communicatons

Front 11

Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?

Back 11

Advertising

Front 12

The .................... is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives?

Back 12

Marketing communications mix

Front 13

Two major factors are changing the face of todays communications?

Back 13

Mass markets are fragmented and marketers are shifting away from mass marketing

Front 14

.................... combines sight, sound, and motion; appeals to the senses; and has a low cost per exposure as advantages?

Back 14

Television

Front 15

Factors leading to the need to manage crises well include all the following EXCEPT?

Back 15

Intensitivity of those not affected by the immediate crisis

Front 16

Elements of "issue management" include the following EXCEPT?

Back 16

Impact of internal factors

Front 17

For a public relations function to gain acceptance for issues management, the must have approval from?

Back 17

Top management, particularly the CEO

Front 18

For risk communication to be effective, public realtions people need to?

Back 18

Anticipate the needs of media by approaching them with solid information before they approach you

Front 19

You can expect to sense or see all the following when a crises strikes EXCEPT?

Back 19

Truly helpful politicians and observers

Front 20

"Transparency" a term business people are prone to use as a result of the fallout from many unethical business dealings in the early 21st Century, refers to?

Back 20

Organizations, particularly their management, increasing their efforts to be more open to their various constituencies

Front 21

Corporate social responsibility boils down to?

Back 21

1. Providing safe products that perform well and do no harm the environment

2. Providing employees a safe, healthy work environment

3. Avoiding discrimination in hiring, promoting and retaining the best people for your organization

Front 22

Most public relations analysis takes the informal form called?

Back 22

Secondary research

Front 23

"Public relations" can be defined as?

Back 23

Planned and continous communication to provide information about an organization, issue or product to the public

Front 24

Public relations professionals often deal with either internal or external communications. Which of the following best describe those two types of communication?

Back 24

Internal communications keep company employees informed about the company, and external communications deal with the investors, clients, customers or contributors

Front 25

Effective public relations practitioners first...

Back 25

Determine which media outlets best service their purposes

Front 26

Which of the following is NOT among the reasons often cited by journalists for rejecting news releases?

Back 26

They are too well writien

Front 27

Public relations professionals should send news well in advance of the publication date because?

Back 27

A release received too close to a deadline is less likely to be published

Front 28

If a news release contains a statement such as "Parents are worried about the amount of violence in our socitey," that release is of questionable news value because it is?

Back 28

Stating the obvious

Front 29

Public relations is defined as ............... within an organization?

Back 29

Media-communication function

Front 30

Public relations practitioners develop, execute and evaluate organizational programs that promote the exchange of influence and understanding...........?

Back 30

Among an organizations constituent parts and publics

Front 31

Social marketing involves?

Back 31

Working on behalf of a social cause that benefits socitey as a whole

Front 32

As part of its management function, public relations practitioners might?

Back 32

Assist in influencing or changing public policy

Front 33

A public is defined as a group of individuals or organizations who?

Back 33

Have a relationshop with an organization

Front 34

A group can become one of an organizations ............... when it recognizes an issue related to the organization, understands its relevance to the groups members and begins to talk about or organize to take action on the issue?

Back 34

Publics

Front 35

Public relations, advertising and marketing are ............. terms?

Back 35

Distinctly different

Front 36

Decision making in an organization should include PR practitioners because?

Back 36

Their interaction with the organizations publics gives them insight into valid issues that may influence decisions

Front 37

Public relations practitioners should be involved in management's decision making.......?

Back 37

During the decision-making process

Front 38

Which of the following is Secondary Research?

Back 38

Reviewing previously published or broadcast information

Front 39

The Internet has changed public relations in what ways?

Back 39

1. PR practitioners can put news on the web site for reporters to access anytime.

2. Blogs provide an opportunity to communicate with public and find target audience.

3. Podcasting allows organizations to provide audio and video information to the general public without the news media.

Front 40

YouTube, Flickr and Facebook are exampled of what kind of collaborative media?

Back 40

Social

Front 41

Newspapers, Television and Radio stations are examples of what kind of mediea?

Back 41

Uncontrolled

Front 42

The definition of community relations as a public relations function includes?

Back 42

Participation with a community to maintain and enhance its enviroment

Front 43

Guerilla tactics are which of the following?

Back 43

Nontraditional communication vehicles

Front 44

When selecting a company spokesperson, what matters most is that persons ability to add ......... to the brand?

Back 44

Credibility

Front 45

The first task of investor relations is to ...........?

Back 45

Create and maintain investor confidence