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14 Cards in this Set
- Front
- Back
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Packaging design |
Is the connection of form, structure, materials, color, imagery, typography and regulatory informations with design elements to make a product suitable for marketing. |
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When designing a package consider the following |
Easy to handle and open? Convenient shape? Which colors to use? Economical to produce? Environmental consideration? Print size? |
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Objectives of packaging design |
Sales promotion Strengthen product's value Develop packaging forms Features product attributes Strengthen the differentiation between product varieties and lines. Maintain uniformity withing product brand. |
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Packaging design fundamentals |
New product Redesign existing package Range extension |
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Why redesign existing package |
Market shift Update Legal New size New plant |
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Benefits of redesign existing package |
Raise brand awareness Raise price perception Increasing market penetration |
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Requirements and features of packaging design |
Marketing purpose Technical research Manufacturing & engineering Purchasing |
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Important considerations for package design |
Product characteristics Process and handling Retailing needs Consumer needs |
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Current trend in packaging design is to reflect changing social and economic trends. Factors includes. |
Health consciousness Family size Economy Mobility Labeling requirements Available equipments Time and convenience to purchase and use Consumerism (complaints) Environmental concerns |
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Packaging design drivers / concept |
Packaging functions consideration Packaging development Regulatory consideration Economic and consumer consideration Packaging sustainability |
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Basic design elements |
Color Shape Size Texture Line Icons |
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Balance |
Is the convergence of elements or parts to create a design that makes the appearance of a whole. |
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Visual balance can be |
Symmetrical (Elements of one side of the vertical centre can appear on the other) Or Asymmetrical (informal) balance Which arranges elements by optical weight from left to right. Bottom- More weight Top- Lighter color Bottom - Darker color |
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Strength and effectiveness of packaging design is measured by |
Sales of designed package Brand market shares at national and regional levels Direct product profitability Product structural packaging cost savings |
