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31 Cards in this Set
- Front
- Back
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audiences |
the people whom a media product is directed |
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media practitioners |
the people who select or create material that a mass media firm produces, distributes, or exhibits |
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Identifying an audience |
How should we think and define our audience? Will the material attract audience Were the people we thought would be attracted to our products in fact attracted to our products |
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adequate revenue |
enough cast to allowed the enterprise to pay for itself and give the owners or bankers who put up the money the desired return on their investment
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demographics |
characteristics by which people are divided into particular social categories by factors such as age, gender, occupation, ethnicity, race, and income |
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psychographics |
a way to differentiate among people or groups by categorizing them according to their attitudes, personalities types, or motiviations |
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Target Audience |
Measuring the content's success with the target audience may depend on counting sales. In cases in which sales are not involved, ratings companies conduct regular surveys to count audiences to help executives determine how many people watched a product. Track Record R&D Surveys Analysis of existing data |
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Surveys |
A research tool that seeks to ask a certain number of carefully chosen people the same questions individually over the phone, online, or in person |
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focus group |
an assemblage of 8 to 10 carefully chosen people who are asked to discuss their habits and opinions about one or more topics |
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genere |
major categories of media content |
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entertainment |
material that grabs the audience's attention and leaves agreeable feelings, as opposed to challenging their views of themselves and the world |
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four subgenres of entertainment |
Festivals, gaming, drama, comedy |
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Hybrid genres |
a term used by some academic writes to describe mixed genres Dramedy- blends the rules of drama and comedy |
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Formula |
a pattered approach to creating content that is characterized by the use of setting, typical characters and patter of action. Setting Typical characters patterns of action |
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subgenres of news |
Hard News Investigative reports editorials Soft News |
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Hard News |
What most people think of as news. It is the firsthand reportage of a battle, coverage of a congressional bill's passage, or the details of a forest fire. |
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Four criteria of newsworthiness |
Timeless Unusualness Conflict The Closeness of the incident |
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The Inverted Pyramid style |
1. WHO WHAT WHERE WHEN AND WHY 2. Supporting facts 3. Supporting quotes 4. Additional quotes 5. Peripheral details |
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investigative news |
Investigative reports are in-depth explorations of some aspects of reality Share the same standards of objectivity, fairness and accuracy with Hard news Difference is the amount of time journalist devote to the project |
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editorial |
a subgenre of news that concentrates on an individual's or organization's point of view |
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Columnists |
individuals who are paid to write editorials on a regular basis- usually weekly, monthly, or daily |
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blogs |
journalistic websites or opinion sites in which writings are in the style of journal entries, often in reverse chronological order |
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soft news |
The kind of news story that news workers feel may not have the critical importance of hard news but nevertheless would appeal to a substantial number of people in the audience Human interest story Examples: cooking, sports, daily life tips, local and community events. |
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Advertising |
a message that explicitly aims to direct favorable attention to certain goods and services. |
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Product placement |
the paid insertion of products into TV shows and movies in order to associate those products, often quietly, with certain desirable characters or activities |
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subgenres of advertisements |
informational ads Hard-sell ads soft-sell ads |
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Five Primary Business Activities |
Production Exhibition Distribution Audience Research (PEDA) Finance |
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Vertical Integration |
An organization's control over a media product from production through distribution of exhibition |
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shelf space |
the amount of area or time available for presenting products to consumers |
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trade incentives |
payments in cash, discounts, or publicity activities that provide a special reason for an exhibitor to highlight a product |
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Cooperative advertising |
advertising paid for in part by media productions firms or their distributors in order to help the exhibitor promote the product |
