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33 Cards in this Set
- Front
- Back
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Set of abilities requiring individuals to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information |
Information literacy |
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Ability to use technology to process information |
Technology literacy |
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Competencies that enable people to process messages using different media |
Media Literacy |
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Key questions |
1. Who created this message? 2. What creative techniques are used to attract my attention? 3. How might different people understand different this message differently than me? 4. What values, lifestyles, and points of view are represented in, or omitted from, this message? 5. Why is this message being sent? |
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Who created this message? |
All media messages are constructed |
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What creative techniques are used to attract my attention? |
Media messages are constructed using a creative language with its own rules |
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How might different people understand different this message differently than me? |
Different people experience that same media message differently |
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Why is this message being sent? |
Most media messages are organized to gain profit and/or power. |
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Two types of media |
Traditional Media New Media |
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Media experience is limited |
Traditional Media |
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One-directional |
Traditional Media |
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Sense receptors used are very specific |
Traditional Media |
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Media experience is more interactive |
New Media |
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Audiences are more involved and can send feedback simultaneously |
New Media |
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Integrates all the aspects of old media |
New Media |
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Sending/receiving/sharing ideas and information |
Communication |
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Types of communication |
1. Interpersonal 2. Mediated interpersonal 3. Organizational 4. Public |
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Types of communication that uses their voices and body |
Interpersonal |
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Type of communication that there is a medium/device used |
Mediated interpersonal |
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Type of communication that is done in a working environment (memorandum, email) |
Organizational |
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Type of communication where one person is communicating to a large number of people |
Public |
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Any form of communication passed or transmitted through a channel |
Messages |
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Collection of symbols that appear purposefully organized |
Messages |
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Elements of message |
1. Source 2. Encoding 3. Transmitting 4. Channels 5. Decoding 6. Noise interference 7. Receiver 8. Feedback |
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Where the message came from |
Source |
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Act of writing/translating the message |
Encoding |
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Act of sending the message |
Transmitting |
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Enables the act of sending or transmitting |
Channels |
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The receiver trying to understand the message or translating the source's thoughts and ideas |
Decoding |
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Interferes in the transmittal process |
Noise interference |
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The one who gets the messages |
Receiver |
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Response |
Feedback |
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Communication systems that are configured to create, produce, and disseminate media texts to the mass audiences |
Mass communication |
