Itm Chapter 3 Pt.2

Front 1

31. Encryption

Back 1

scrambles information into an alternative form that requires a key or password to decrypt the information

Front 2

32. Extranet

Back 2

an intranet that is available to strategic allies (such as customers, suppliers, and partners)

Front 3

33. Financial EDI (financial electronic data interchange)

Back 3

standard electronic process for B2B market purchase payments

Front 4

34. Hypertext transport protocol (HTTP)

Back 4

the Internet standard that supports the exchange of information on the WWW.

Front 5

35. Information reach

Back 5

refers to the number of people a business can communicate with, on a global basis

Front 6

36. Information richness

Back 6

refers to the depth and breadth of information transferred between customers and businesses

Front 7

37. Interactivity

Back 7

measures the visitor interactions with the target ad

Front 8

38. Intermediaries

Back 8

software or businesses that provide a trading infrastructure to bring buyers and sellers together

Front 9

39. Internet

Back 9

a global public network of computer networks that pass information from one to another using common computer protocols

Front 10

40. Internet service provider (ISP)

Back 10

a company that provides individuals and other companies access to the internet along with additional related services, such as web site building

Front 11

41. Intranet

Back 11

an internalized portion of the internet, protected from outside access, that allows an organization to provide access to information and application software to only its employees

Front 12

42. Kiosk

Back 12

publicly accessible computer system that has been set up to allow interactive information browsing

Front 13

43. Long tail

Back 13

the tail of a typical sales curve

Front 14

44. Maintenance, repair, and operations (MRO’s) materials (indirect materials)

Back 14

materials necessary for running an organization but do not relate to the company’s primary business activities

Front 15

45. Mashup editors

Back 15

software editing tool for mashups

Front 16

46. Mass customization

Back 16

ability of an organization to give its customers the opportunity to tailor its products or services to the customers’ specifications

Front 17

47. Mobile commerce (m-commerce)

Back 17

the ability to purchase goods and services through a wireless internet-enabled device

Front 18

48. Online service provider (OSP)

Back 18

offers an extensive array of unique services such as its own version of web browser

Front 19

49. Personalization

Back 19

occurs when a website can know enough about a person’s likes and dislikes that it can fashion offers that are more likely to appeal to the person

Front 20

50. Pop-under ad

Back 20

form of a pop-up ad that users do not see until the close the current web browser screen

Front 21

51. Pop-up ad

Back 21

small web page containing an advertisement that appears on the web page outside of the current web sit loaded in the web browser

Front 22

52. Portal

Back 22

a web site that offers a broad array of resources and services, such as email, online discussion groups, search engines, and online shopping malls

Front 23

53. Protocols

Back 23

standards that specify the format of data as well as the rules to be followed during transmission

Front 24

54. Pure-play (virtual) business

Back 24

a business that operates on the internet only, without a physical store

Front 25

55. Reintermediation

Back 25

steps that are added to the value chain as new players find ways to add value to the business process

Front 26

56. Secure electronic transaction (SET)

Back 26

transmission security method that ensures transactions are secure and legitimate

Front 27

57. Secure socket layer (SSL)

Back 27

(1) creates a secure and private connection between a client and server computer, (2) encrypts the information, and (3) sends the information over the internet

Front 28

58. Semantic web

Back 28

an evolving extension of the world wide web in which web content can be expressed not only in natural language, but also in a format that can be read and used by software agents, thus permitting them to find, share, and integrate information more easily

Front 29

59. Service level agreements (SLAs)

Back 29

define the specific responsibilities of the service provider and set the customer expectations

Front 30

60. Service-oriented architecture (SOA)

Back 30

a business-driven IT architectural approach that supports integrating business as linked, repeatable tasks or services

Front 31

61. Sustaining technology

Back 31

produces an improved product customer are eager to buy, such as a faster car or larger hard drive

Front 32

62. Value-added network (VAN)

Back 32

a private network, provided by third party, for exchanging information through a high capacity connection

Front 33

63. Viral marketing

Back 33

technique that induces web sites or users to pass on a marketing message to other web sites or users, creating exponential growth in the message’s visibility and effect

Front 34

64. Web 2.0

Back 34

a set of economic, social, and technology trends that collectively form the basis for the next generation of the internet – a more mature, distinctive medium characterized by users participation, openness, and network effects

Front 35

65. Web 3.0

Back 35

describes the evolution of web usage and interaction among several separate paths. These include transforming the web into a database, a move toward making content accessible by multiple non-browser applications, the leveraging of artificial intelligence technologies, or the semantic web

Front 36

66. Web mashup

Back 36

a web site or web application that uses content from more than one source to create a completely new service

Front 37

67. Wireless internet service provider (WISP)

Back 37

an ISP that allows subscribers to connect to a server at designated hotspots or access points using a wireless connection

Front 38

68. World Wide Web (WWW)

Back 38

a global hypertext system that uses the internet as its transport mechanism