Imc 2 3 5 16

Front 1

Image

Back 1

Overall consumer perceptions or end user feelings towards a company along with its products, and services.

Front 2

Corporate Logo

Back 2

The symbol used to identify a company and its brands, helping to convey the overall image.

Front 3

Stimulus Codability

Back 3

Items that easly evoke consensually held meanings within a culuture or subculture.

Front 4

Brands

Back 4

Names generally assigned to a product, service, or group of complimentary products.

Front 5

Salient

Back 5

When consumers are aware of the brand, have it in their consideration sets, regard the productand brand as a good value, buy it or use it on a regular basis, and reccommend.

Front 6

Family Brand

Back 6

When a company offers a series or group of products under one brand name.

Front 7

Brand Equity

Back 7

A set of brand assets that add to the value assigned to a certain product.

Front 8

Market Penetration

Back 8

The number of households within an area that purchased a product as a percentage of total households that bought in that product's category.

Front 9

Brand Metrics

Back 9

Measures of returns on all the brand investments.

Front 10

Brand Extension

Back 10

The use of an established brand name on products not related to the brand.

Front 11

Flanker Brand

Back 11

The development of a new brand by a company in a product or service category where it currently has brand offerings.

Front 12

Co-branding

Back 12

Offering two or more brands in a marketing effort.

Front 13

Ingredient Branding

Back 13

Form of co-branding in which the name ofone brand is placed with another brand.

Front 14

Cooperative Branding

Back 14

Form of co-branding in which two firms create a joint venture of two or more brands into new products or new services.

Front 15

Complementary Branding

Back 15

Form of co-branding in which the marketing of two brands together encourages co-consumption or co-purchases.

Front 16

Private Brands

Back 16

Or private labels, proprietary brands marketed by an organization and normally distributed exclusively within the organization's outlets.

Front 17

Recession

Back 17

A phase in whichthe GNP declines for two consequtive quarters.

Front 18

Positioning

Back 18

The Process of creating a percetion in the consumer's mind about the nature of a company and its products relative to the competion, determined by the quality, prices, methods of distribution, image, and other similar factors.

Front 19

Evoked Set

Back 19

Consists of the set of brands a consumer considers during the information search and evaluation process.